03/06/2024
How To Arm Bar Your Brain Into Giving You Innovative Ideas
I get a lot of people who ask me for tips on coming up with ideas for things like emails, content, frameworks, etc. and some will share that they feel like they're always coming up empty.
Here's what has worked for me.
Take anything you're stuck on and set a timer for five minutes.
Then force yourself to write whatever is coming into your head and don't stop until the timer dings.
Note that you will likely write a lot of gibberish and nonsensical stuff and that's actually a good thing for the next part of the exercise.
Circle two of three words and then use that as the "theme" of whatever you are having trouble writing about.
Your brain ends up being so focused on how you're going to make sense of the nonsense that you forget about the thing that's blocking you.
Let's say you are an expert in fitness for example and you're stuck on the subject line for your next email about weight loss.
In the five-minute exercise you write a bunch of random things and one of them might be something like:
"Care Bears"
Now how do you tie the Care Bears to health and wellness? To what you wanted to say?
Can you already feel your brain trying to work out the connection between those two very random things?
That's putting pressure on it to give you something good.
Try it and let me know how it goes for you.
Excelsior!
