05/15/2026
Proud of this one! 👏 An incredible feature for LWP PR client, Thomas Pink on WWD today spotlighting the brand’s exciting next chapter and return to the U.S. market. The story dives into the vision behind the relaunch, the expansion into a full lifestyle collection, upcoming retail plans, and the renewed focus on bringing modern British menswear back to a new generation of customers. We're just getting started....
The British shirtmaker's new owner, Eli Yedid of U.S.-based CP Brands, is working with Bespoke Fashion on a reinvention.