06/17/2026
Very happy to share these four spots created for the return of Mr. Pibb after a 24-year hiatus.
From the script stage, we developed the creative direction and built a cohesive visual universe around the drink, mixing nostalgia, pop energy, and a fresh visual approach.
The project came to life through a hybrid workflow combining generative AI, motion design, compositing, and a touch of 3D, allowing us to shape the visuals, movement, and transitions across the films.
A really fun project to direct and craft.
Huge thanks to all the teams involved for the trust and collaboration.
