100mph Our approach enables clients to look beyond their competitors, meanwhile growing from the learnings, and ultimately building market share – ahead of the pack.

We are a multi-faceted team of digital marketing strategists, designers, developers and producers focused on efficiently delivering the specific results our clients need. The way people interact with media, and the impact they have on it, has changed profoundly in just the past few years — and so must every brand’s approach to marketing. Our approach enables clients to benefit as a strategic first

-mover; responsively tapping into digital channels being utilized heavily by users, where only a handful of marketers are applying innovative marketing techniques, and carefully timing the developing of our clients’ marketing platform to match their audience’s media consumption habits. Essentially, we seek to tap into that brief window of opportunity where applicable new and effective techniques are clear — yet few are proactively filling the vacuum created by new audience demands. The fundamentals of our process include:
- Understand the brand challenge – then define our client’s marketing objectives
- Consider our client’s audience, their attitudes and needs, and the mediums they engage with – then with that insight define our strategy and plan
- Execute – Build the platform, carefully prioritize our efforts to focus on addressing both our audience’s and client’s objectives
- Evolve – Pay close attention to what happens, carefully optimize messaging, manage the needs of the community, and deliver value to our audience at every turn

Our team determines for clients which digital media channels the “end user” (i.e., their audience, customer, industry) are increasingly spending their time with, the kinds of challenges they have, and how our clients need to position themselves to add real value to their customers’ lives.

Costs $17 to make but retails for $199+. Why? Brand.
06/24/2015

Costs $17 to make but retails for $199+. Why? Brand.

It's nearly impossible to be on a train, fly on a plane or walk down the street without spotting the iconic "b" logo. Beats has been extremely successful in marketing its headphones and now enjoys large market appeal. But with a sky-high retail price of $199, is there more to Beats than meets the ey…

In the words of Justine Musk, "Be obsessed."
04/21/2015

In the words of Justine Musk, "Be obsessed."

Justine Musk's answer: Extreme success results from an extreme personality and comes at the cost of many other things. Extreme success is different from what I suppose you could just consider 'success', so know that you don't have to be Richard or Elon to be affluent and accomplished and maintain...

With the chapter on Radio Shack coming to a close, it's worth reflecting on the company's significance in bringing perso...
02/06/2015

With the chapter on Radio Shack coming to a close, it's worth reflecting on the company's significance in bringing personal computing to the masses. Take a look at this catalog – advertising, among other items, the TRS-80 Model II "business management system" with a whopping 2 MB of memory for "just" $8,666! http://on.mash.to/1zGvv3J

Back when Radio Shack was a "pioneer" in personal computing.

Excellent perspective here. "Be persistent with everything you care about in your life... It won’t even bother you very ...
01/19/2015

Excellent perspective here. "Be persistent with everything you care about in your life... It won’t even bother you very much if you don’t always succeed. Because you will have learned to love who you are, not just what you’ve done."

Carillon Importers, the company behind Absolut vodka, had just launched what would become the most famous print campaign of advertising history…and nothing happened. Sales didn’t magically go up. The...

Instagram is now bigger than Twitter. What does this say about the state of social media?
12/11/2014

Instagram is now bigger than Twitter. What does this say about the state of social media?

The photo- and video-sharing service says it has 300 million monthly active users, up 50 percent in the last nine months.

Worldwide ad spending is now $520,000,000,000. Even still, just 23.8% is digital. Other updated stats below:
12/09/2014

Worldwide ad spending is now $520,000,000,000. Even still, just 23.8% is digital. Other updated stats below:

Here are key insights on global spending by marketer, country and medium.

Great news!
12/08/2014

Great news!

More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update t

Here's how you can figure out what Google knows about you: http://read.bi/11jzq9i
11/17/2014

Here's how you can figure out what Google knows about you: http://read.bi/11jzq9i

Here's what Google's sharing with advertisers about you, and how to get Google to stop.

What to do - and what not to do - to get the Facebook algorithm to show your post first. http://bit.ly/1EbWdki
11/07/2014

What to do - and what not to do - to get the Facebook algorithm to show your post first. http://bit.ly/1EbWdki

A newly-updated collection of all the factors that go into the Facebook News Feed algorithm to determine whether or not your content gets seen.

The ideal length of everything you share online, from Facebook posts to hashtags [Infographic] http://bit.ly/1yuDWxt
10/24/2014

The ideal length of everything you share online, from Facebook posts to hashtags [Infographic] http://bit.ly/1yuDWxt

The meteoric viral growth of the ALS Ice Bucket Challenge is astounding, but there are things that can be learned from t...
08/27/2014

The meteoric viral growth of the ALS Ice Bucket Challenge is astounding, but there are things that can be learned from this.

What drives online media today (August 2014) ! The Rise of Click Bait and Death of Quality Content

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