The Mobile Culture

11/30/2012

How much time Americans spend on Facebook, Hulu, Twitter (INFOGRAPHIC): http://themobileculture.com/socialmediausage/

11/05/2012

10/18/2012

"Death to 'Mommy Bloggers'". Is the term condescending?
http://www.forbes.com/sites/michaelmatthews/2012/10/18/death-to-mommy-bloggers/

During a recent digital conference I had the pleasure of sitting next to Rachael Herrscher, Co-Founder and CEO of TodaysMama and Co-Organizer of the annual evo Conference focused on the evolution of women in social media. Well, it was a pleasure until she spotted the use of the word "Mommy" on the ...

10/10/2012

Grab your iPad and the Oct. 15 edition of Sports Illustrated. This is going to be fun.
http://themobileculture.com/lexus-brings-a-magazine-ad-to-life/

Yes, print media is nearly dead but that doesn’t mean it still can’t become awesome. Physically layering old and new mediums together shows there’s still room for collaboration between the two. It just requires marketers to work extra hard, which is a good thing.

09/27/2012

I avoided using examples as not to embarrass anyone. For links to brands doing it right just send me a note.
http://www.forbes.com/sites/michaelmatthews/2012/09/27/8-most-common-mistakes-fortune-500-brands-make-with-facebook-content/

Posting effective Facebook content on a daily basis can be difficult even for the biggest of brands. The following are the eight most common mistakes to avoid in order to get the most out of your social approach: 1) Not defining the social voice of your brand Fill out three columns that describe: "...

09/24/2012

"8 Most Common Mistakes Brands Make with Facebook Content": http://bit.ly/OY06jF

Fill out three columns that describe: “What’s our brand’s personality?”,“How would consumers define our brand’s personality”and lastly,“What is/should be our brand’s social personality?”.

08/07/2012

Smartest and Dumbest Taxi Driver in NYC: http://themobileculture.com/techintaxis/

Since March I’ve hoped to hail one of the few NYC taxis piloting Square’s payment system accessed via iPads encased in metal sleeves. Only around 30 taxis have replaced their noisy backseat TVs with these devices so I’ve yet to find one. However, I did recently discover one taxi driver using Square ...

07/30/2012

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

07/26/2012

Voula Papachristou, Greece's triple-jump champion, was barred from competing in the London Olympic Games by the Hellenic Olympic Committee after an offensive tweet on Monday. She tweeted,

07/13/2012

Oh, no you didn't.

06/06/2012

Mobile phone etiquette on vacation. Agree with these tips?
http://themobileculture.com/mobileetiquetteonvacation/

Who hasn’t been stuck on a plane next to the guy whose laptop screen makes the entire row bright enough for you to read a book – only when you were hoping to take a nap? Or there’s the know-it-all, annoying tourist in your group – who is looking up facts on his iPhone and trying to take over the tou...

05/17/2012

My thoughts on Facebook's upcoming IPO: http://themobileculture.com/facebookipo/

The Mobile Culture, LLC is a mobile marketing and social media consultancy based in NYC. We work alongside marketers applying brand identity to today’s consumer expectations, wants and best-solution technologies.