Quantum Media

Quantum Media Consulting firm with deep expertise in the media, information, and entertainment industries We're creative... and driven by financial results.

Quantum Media is a consulting firm with deep expertise in the media, information, and entertainment industries. Since Quantum Media's founding in 1998, our consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche magazine. As senior executives in a creative business,

we have run startups and been creators of many important, innovative products. But we also bring a clear head and cold eye to the media business. We remain unseduced by its glamour and glitz. We focus instead on your business's bottom line, that measures its success. We find solutions and help you implement them. Because of our substantial experience, we find solutions to your business problems quickly and efficiently, integrating the rapid changes taking place in the media business. Because we are always practical, we not only help you figure out what to do but also can work with your staff to implement recommendations to ensure they are realized. We customize our work to fit your business needs. We design consulting teams to serve your unique needs. The consulting team you hire is the team that will work on your project from beginning to end. It will be the size you need - whether that's one person or a dozen - and have the know-how you require. We include technical experts and junior-level staff as needed to be efficient and cost-effective. Professional Affiliations
Quantum principals are members of a wide variety of trade associations serving the media industry. We also regularly teach media-related courses at Columbia Business School, New York University and other colleges and universities. Additionally, we often speak or moderate panels at media industry events and conferences.

What is the relationship of old school daytime soaps to binge watching to scrolling?Substacker and former Disney and Fox...
09/04/2026

What is the relationship of old school daytime soaps to binge watching to scrolling?

Substacker and former Disney and Fox executive Emanuele Landi has coined a succinct expression in his analysis connecting the viewer retention characteristics of old school daytime soaps, binge watching and scrolling. He boils down the insight to “Scroll beats binge.” Read the story. https://www.quantummedia.com/industry-news-item/what-is-the-relationship-of-old-school-daytime-soaps-to-binge-watching-to-scrolling

NBC News is covering its media rivals! The lede: “Real America’s Voice, a news and commentary network popular with fans ...
08/28/2026

NBC News is covering its media rivals! The lede: “Real America’s Voice, a news and commentary network popular with fans of President Donald Trump, is expanding into reality television, music and lifestyle programming..."

Ava Seave, Quantum Principal points out in the article that “Media companies acquire an audience, and then they want to use that asset over and over again. Everyone is always busy trying to add another product.”
https://www.quantummedia.com/news-item/quantums-ava-seave-interviewed-about-trend-of-conservative-news-media-branching-out-to-entertainment-shows

Rising opens, falling clicks:  Reader engagement has become (one of) email’s deliverability firewalls Useful metrics are...
07/30/2026

Rising opens, falling clicks: Reader engagement has become (one of) email’s deliverability firewalls

Useful metrics are periodically published by the newsletter platform beehiiv. We find these kind of details super helpful in comparing our clients' experience to outside norms. For highlights of these two long and detailed articles, go here. https://www.quantummedia.com/industry-news-item/rising-opens-falling-clicks-reader-engagement-has-become-one-of-emails-deliverability-firewalls

TV Operating Systems: Putting a lock on all of it through discovery leverage, monetization control, and dataIt has been ...
07/13/2026

TV Operating Systems: Putting a lock on all of it through discovery leverage, monetization control, and data

It has been a 15-year long slow build, but the TV operating system is increasingly important as cable distribution is becoming increasingly irrelevant.

TVRev's newly published round-up and analysis of TV operating systems – the software layer that runs the smart TV – and their histories gives an excellent blow-by-blow narrative.

"The TV OS Wars" is an is appropriately long and nuanced discussion of the players and issues facing the entire television experience. Read the full story and report.

https://www.quantummedia.com/industry-news-item/tv-operating-systems-putting-a-lock-on-all-of-it-through-discovery-leverage-monetization-control-and-data

The Big Get Bigger, the Formats Shift: Two Charts That Explain the Last 5 Years of Digital AdvertisingEven as digital ad...
06/29/2026

The Big Get Bigger, the Formats Shift: Two Charts That Explain the Last 5 Years of Digital Advertising

Even as digital advertising in the U.S. has increased 12% per year from 2021 to 2025, the industry is consolidating and the popularity of rich media is where advertisers are spending their dollars. Two charts from the PWC/IAB report, Internet Advertising Revenue Report, Full-year 2025 results, concisely shows these trends.



https://www.quantummedia.com/industry-news-item/the-big-get-bigger-the-formats-shift-two-charts-that-explain-the-last-5-years-of-digital-advertising

What in the world is AI reading? And does it let you know?Muckrack did a detailed study (25 million + links) comparing t...
06/06/2026

What in the world is AI reading? And does it let you know?

Muckrack did a detailed study (25 million + links) comparing the prompt results from the three AI providers: ChatGPT (OpenAI), Claude (Anthropic), and Gemini (Google.) Although the report warns that the behaviors observed will shift as the models are retrained, the differences in this snapshot are pronounced and makes you think. Read the story. https://www.quantummedia.com/industry-news-item/what-in-the-world-is-ai-reading-and-does-it-let-you-know

Digital audio has moved past the experimental phase into market maturity for content producers in 2026The Infinite Dial ...
05/08/2026

Digital audio has moved past the experimental phase into market maturity for content producers in 2026

The Infinite Dial 2026 by Edison Research, the longest-running longitudinal survey of U.S. digital media consumer behavior, released its findings for the 28th year. The time series shows how audio listening reach has grown from 6% in 1998 to an estimated 81% in 2026. Other highlights include show that growth has come from the 55+ demographic and that "audio" is a two-platform experience, with 57% of Americans having both listened to and watched a podcast. https://www.quantummedia.com/industry-news-item/digital-audio-in-2026-has-moved-past-the-experimentation-phase-into-a-period-of-market-maturity-for-content-producers

Quantum’s Gretchen Grant moderates HBS Club event "Mike Rothman’s Playbook for The Dispatch” May 5 at 6:00 pmAt Thrillis...
04/21/2026

Quantum’s Gretchen Grant moderates HBS Club event "Mike Rothman’s Playbook for The Dispatch” May 5 at 6:00 pm

At Thrillist, Fatherly, and now as President of The Dispatch, Mike Rothman has founded and steered category-defining properties in digital publishing in lifestyle, parenting, and political media.

Please join us to hear the story of Rothman’s entrepreneurial journey, The Dispatch’s growth strategy, and the future of digital publishing.

This Q&A chat which will be held at UJA-Federation Conference Center at 130 E. 59th Street on May 5 at 6 pm ET. Quantum Media Senior Consultant, Gretchen Grant, will moderate the event.

To find out more and to sign up for this event, follow the links. https://www.quantummedia.com/news-item/quantums-gretchen-grant-is-moderating-hbs-club-event-president-mike-rothmans-playbook-for-the-dispatch

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