Commerce & Culture

Commerce & Culture Commerce & Culture is a strategic and creative agency working for global societal impact.

We merge strategy, mobilization, and storytelling to inspire, forge novel alliances, and elevate what unites us.

Insights Spotlight: Fatoumata DiabatéMalian photographer exploring youth culture and fashion in Africa with depth and vi...
08/06/2024

Insights Spotlight: Fatoumata Diabaté

Malian photographer exploring youth culture and fashion in Africa with depth and vivacity.

https://www.commerceandculture.org/articles/fatoumata-diabate



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Insights the Commerce & Culture journal spotlighting thought-provoking work in art, photography, and design. It is an evolving and kaleidoscopic exploration of how creatives from our collaborations, exhibitions, and networks interpret and reflect upon the complexities of our global reality.

From examinations of identity and culture to commentaries on environmental and social issues, the featured works offer fresh, often surprising, perspectives that challenge us to question, feel, and see differently.

Delve into Fatoumata Diabaté's photography, where the vibrancy of African youth culture and fashion is captured with depth, celebrating identity and the power of self-expression.

Image  #382-7511 from the Africa Reframed Archive.Africa Reframed - Harnessing cross-sector partnerships to propel trans...
12/07/2023

Image #382-7511 from the Africa Reframed Archive.

Africa Reframed - Harnessing cross-sector partnerships to propel transformative visual storytelling from the African continent.

Africa Reframed is a Commerce & Culture initiative

www.africareframed.com

Africa Reframed Experiences encompasses a spectrum of activities - from curated exhibitions to multi-channel campaigns a...
12/05/2023

Africa Reframed Experiences encompasses a spectrum of activities - from curated exhibitions to multi-channel campaigns and events.

These platforms showcase the rich cultural heritage and ongoing evolution of Africa, bridging the gap between various communities and fostering understanding.

Africa Reframed is a Commerce & Culture initiative.

www.africareframed.com

Image  #875-2582 from the Africa Reframed Archive.Africa Reframed - Harnessing cross-sector partnerships to propel trans...
12/01/2023

Image #875-2582 from the Africa Reframed Archive.

Africa Reframed - Harnessing cross-sector partnerships to propel transformative visual storytelling from the African continent.

Africa Reframed is a Commerce & Culture initiative

www.africareframed.com

🌍 Africa Reframed's New Chapter in Nairobi! 🎉We're excited to announce the opening of Africa Reframed's East African HQ ...
11/30/2023

🌍 Africa Reframed's New Chapter in Nairobi! 🎉

We're excited to announce the opening of Africa Reframed's East African HQ in Nairobi!

In line with our mission to transform perceptions and foster sustainable growth, this new office is a testament to our dedication to cross-sector partnerships and transformative visual storytelling from the African continent.

Leading the helm of daily operations is Brenda Jommo, our newly appointed Community Engagement Manager. Brenda brings a wealth of experience from her previous role as Administrator and Project Manager at the Professional Photographers Association of Kenya, an influential body in the region's photography landscape.

🌟 Please join us in welcoming Brenda to the team!:

"At Africa Reframed's East African HQ, my goal is to channel my experience into fostering meaningful collaborations. My focus is on creating partnerships that extend beyond standard business interactions, weaving narratives that reflect and drive social and environmental change across Africa."

Brenda's expertise in administration and project management, coupled with her understanding of the creative industry, positions her perfectly to guide our Nairobi office towards impactful projects and dynamic collaborations.

Whether your company or organization is active on the African continent or, more broadly, values the significance of Africa's creative voices in the global narrative and recognizes the continent's sustainable growth as fundamental to advancing global inclusion, we’d love to hear from you.

Get in touch with us here: https://www.africareframed.com/get-involved

Image  #113-4563 from the Africa Reframed Archive.Africa Reframed - Harnessing cross-sector partnerships to propel trans...
11/28/2023

Image #113-4563 from the Africa Reframed Archive.

Africa Reframed - Harnessing cross-sector partnerships to propel transformative visual storytelling from the African continent.

www.africareframed.com

The Africa Reframed Academy is the educational arm of Africa Reframed. It collaborates with emerging African visual stor...
11/24/2023

The Africa Reframed Academy is the educational arm of Africa Reframed. It collaborates with emerging African visual storytellers via mentorships and workshops. In this engagement, the academy jointly develops methods for capturing and communicating Africa’s stories.

Through this partnership, the narratives of Africa are not only elevated but also given a genuine and profound resonance. Thus, contributing to the promotion of a more balanced global perception of Africa and propelling the next generation of storytellers.

Africa Reframed is a Commerce & Culture initiative

www.africareframed.com

The Africa Reframed Archive is a unique collection of ready-to-use imagery, co-created with and exclusively available to...
11/21/2023

The Africa Reframed Archive is a unique collection of ready-to-use imagery, co-created with and exclusively available to our partners.

These images represent the continent's progress, diversity, and innovation, serving as a tool for visual storytellers and an inspirational resource for the African Reframed Academy.

Beyond being a simple collection, the Archive engages in a dynamic interaction with stakeholders. It aligns visual narratives with their objectives, fostering an environment for collaborative change. It also facilitates the licensing and downloading of images, enabling easy access to content representing Africa's vibrant cultures, economic growth, and social development. By reinvesting the revenue generated from image licensing back into the initiative, the Archive fuels a self-sustaining cycle that stimulates growth and produces impactful content.

Africa Reframed is a Commerce & Culture initiative.

www.africareframed.com

Africa Reframed is a Commerce & Culture initiative.Driven by a mission to change perceptions and promote sustainable gro...
11/18/2023

Africa Reframed is a Commerce & Culture initiative.

Driven by a mission to change perceptions and promote sustainable growth, Africa Reframed harnesses cross-sector partnerships to propel transformative visual storytelling from the African continent.

To fulfill this mission, Africa Reframed operates through three interconnected pillars:
Archive, Academy, and Experiences.

Driven by a mission to change perceptions and promote sustainable growth, Africa Reframed harnesses cross-sector partnerships to propel transformative visual storytelling from the African continent. To fulfill this mission, Africa Reframed operates through three interconnected pillars: Archive, Acad

New Jjumba Martin/ Africa Reframed photoshoot with the sustainable startup Green Charcoal, located in Tororo – eastern U...
03/24/2021

New Jjumba Martin/ Africa Reframed photoshoot with the sustainable startup Green Charcoal, located in Tororo – eastern Uganda

Green Charcoal Uganda is a Briquette manufacturing company with country-wide operations. Uganda depends 90% on biomass as the primary source of energy. To change this, Green Charcoal manufactures briquettes from agricultural waste like palm kernel husks, Rice husks, Coffee husks, and maize cobs to obtain an efficiently cheap source of fuel that completely replaces charcoal and firewood.

This Photoshoot is a part of our ongoing productions across Uganda, Kenya, and Rwanda showcasing sustainable startups within the waste sector and is a result of the strategic partnership between BESTSELLER FOUNDATION and Africa Reframed.

Thanks to CEO Geoffrey Okoth Yoga - working in close cooperation with you to realize the photoshoot was a great experience.

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