Hagopian Ink

11/11/2024

Thank you for featuring our work in this discussion on the best solution for debossing with raised polymer foils, PaperSpecs. We always follow the expert guidance of highresolution printing.

08/19/2024

Thank you for featuring our project PaperSpecs! We are lovers of fine printing and grateful for the production partnership with highresolution printing.

04/22/2024

PaperSpecs featured our award winning design and foil printing for client Greenspun Shapiro PC. See all the details on how we brought this design to life. Thank you to David Drucker of highresolution printing for his partnership and expert production. Design by Christina Hagopian.

Shifting this holiday card around makes the reflective Gold Foil pattern appear to dance in a flowing movement like ocean waves.

11/14/2022

So pleased to be a guest on The Dan Nestle Show to discuss the evolution of email marketing and how to harness the power of a personalized email program and use it as a 2-way dialogue with your customer. I offer insight on email strategy, segmentation, email list generation, building a successful team, and what it looks like to stay up-to-date in the ever-evolving digital age. Check out the episode at https://lnkd.in/eP3tNYQ9 or wherever you listen to podcasts.

In this episode, Dan connects with creative director, entrepreneur, designer, and founder of , . With about two decades of experience in advertising and marketing, Christina is a well-versed strategist who built her own agency with collaboration and innovation at the forefront of her mind. As D...

10/20/2022

Thoughts on 20 years in business - Evolving and Embracing Change:
-- Hagopian

When I was 5 years old, I was caught drawing on my bed sheets with a ballpoint pen. My mom had to explain that not all surfaces were made for drawing. As a tween, I folded paper into handmade cards and drew a little crown on the back, like Hallmark, signing each one “Hagopian Productions.” It al...

09/22/2022

I am proud to announce the 20th anniversary of Hagopian Ink as an award-winning branding agency. When I founded the company, the industry was a very different place. The internet was just budding. I’ve gone from Web 1.0 to 3.0 in my career and seen print change from a necessity to a defining of luxurious touch and brand storytelling.

Since that time, my team’s award-winning work has spanned all facets of print and digital media, from integrated multi-channel marketing programs to e-commerce websites and remarkable brand experiences.

When I started Hagopian Ink in Harwich at my family’s Cape Cod summer home, I never imagined the growth she could achieve or the high-level clients she would partner with. Over the years, Hagopian Ink has created a niche increasing value for luxury and lifestyle brands, like PepsiCo, Lancôme, and Audible, through branding, UX design and email marketing.

I have defined my career by creating powerful brand personalities, carefully crafted logos and identity packages, websites, targeted email campaigns and more. I draw inspiration from my surroundings, whether during my years in Manhattan or at home on the shores of Harwich. These organic influences find their way into my work and color my design perspective. My creative instincts show up in all aspects of my life. My formative years pursuing my BFA in Communication Design at Carnegie Mellon fueled my love of design and the problem-solving process.

Hagopian Ink has spent twenty years partnering with incredible clients, proving that good design is good business. We’d love to help you create your own unique mark on the world.

-- Christina Hagopian
Visit our new projects and perspective on www.HagopianInk.com.

Creative campaigns that drive results. Increasing value through branding, UX design & email marketing.

02/02/2022

Adding “Email Expert” under my list of titles—Thank you Email Uplers for including me as one of the 41 Email Pros in this collection of forward thinking trends for 2022.
Where will your email program take you this year? —Christina Hagopian

Check out all the predictions here:
https://email.uplers.com/infographics/email-marketing-trends/

Creative campaigns that drive results. Increasing value through branding, e-commerce & email marketing.

09/30/2021

19 YEARS. Hagopian Ink turns 19 this week.
It's a long time, and often feels like multiple lifetimes. In the year 2002, I had a choice to look for another agency job in the middle of the dot com bubble or try and go out on my own. I often wonder what my path would have been if I just decided to play it safe. But I've never been that woman – the safe choices never appealed to my senses, and I never considered the option of failing. It was a combination of youthful optimism and making my own luck that I can stand here 19 years later in a different place. I don't feel I have to work to prove anything now. There are fewer "have-tos" and more “want-tos.” I look back at my younger 28 year-old self who had big dreams in the big city and I thank her for putting in the work and framework for today. I appreciate the freedom she provided for this future path – filled with endless choices for the next 19. — Hagopian

08/03/2021

It was an honor to be invited to judge the 45th Connecticut Art Director’s Club Awards along with a panel of esteemed design leaders. Viewing the inspiring work and discussing both the formal and emotional qualities of design was an experience I greatly enjoyed. Check out the replay of the awards show where I select my Judge’s Choice (mark 7:25) and collectively deliberate Best in Show. Thank you to Logan Galla and Michael Marques for inviting me to participate in the judging alongside Diego Vainesman, Moira Hendrickson, Dian Holton and Evan Stremke. I was so pleased to join you! Watch the full show here: https://lnkd.in/ezEejd5 -- Christina Hagopian

06/11/2021

I'm thrilled to be a part of an upcoming panel discussion with Email & More sharing my favorite tips for Designing for Email Conversions – because design is not only about aesthetics, it's about performance. I will be joining esteemed leaders in the email community including Adeola Sole, Jordie van Rijn, Skip Fidura, FIDM and Kath Pay. Join us on June 22 and register here > https://buff.ly/3xsmm1t. Thank you to our host Holistic Email Marketing. -- Hagopian