Newport Consulting PR

05/27/2017

Small Businesses Check This Out! Call us for a FREE First Consultation in New York City or Philadelphia

For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood. Awkward conversations about ...

05/27/2017

Referrals should be one of the top marketing strategies professional service providers focus on.  Why? Because referrals are likelier to translate into more cli...

04/13/2017

Last month, United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PRWeek.  Now he's being raked over the coals for his respons...

01/05/2017

Many in the communications field have written about how corporate communicators should make more - and better - use of data in their day-to-day work. And the br...

01/05/2017

Building brand awareness today results from combining PR, content marketing, social media and advertising. Through advances in technology and an abundance of di...

12/05/2016

Many companies simultaneously fear and are in-awe-of the millennial generation, and those that follow. This makes sense. The unknown is scary. On the surface, i...

11/29/2016

Here are five rules of branding that have held true for nearly 100 years: 1. Don’t have a generic name. You probably remember most of the big technology compani...

11/27/2016

Should businesses open on Thanksgiving? There are many different thoughts on this great holiday debate. Two years ago the first retail businesses began encroach...

11/27/2016

A new state of the media report released last week indicates that newsrooms should invest significantly in data analysis, social media engagement and email dist...

11/27/2016

Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that markete...

11/27/2016

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. Do you know what peopl...

11/27/2016

Although many brand managers try not to vocalize their specific political positions, they often reveal their political allegiances when communicating with custo...