Jewelry Store Design

04/01/2026

Congratulations and HAPPY 46th ANNIVERSARY to our The S/M/A and Brïtsma™ family!
- On This Day, April-01-1980, The S/M/A Group, that later grew to be Brïtsma™ Group with offices in Toronto-CA, NYC-USA, Sydney-AU and London-UK was born, the creation of our Founder know as Mr. M..
We are thankful to our teams of Architects, Interior Designers, Store Planners, Branding and Merchandising Specialists and to our Clients around the world for their business!
Cheers,
Avery B - NYC Office Managing Director
David B - Toronto Office Managing Director
Salvatore M - Sydney Office Managing Director
Miguel R - London Office Managing Director and VP of Marketing

06/21/2024

Good morning NYC & beyond, Happy Friday & Happy 🥐to our design team.
Our company's 11am tradition of a social get together of our office team & office friends over croissants-coffee-tea continues today.
Have a Lovely Day!
Cheers ☕️
Avery 🏃‍♀️

06/18/2024

- Kohl’s says it’s bringing Jewelry back. https://www.jckonline.com/editorial-article/kohls-bringing-jewelry-back/
by via Retail Success ByDesign, Retail Architects creating 'Retail Success by Design'® since 1980!
💎We-know-Retail💎We-R-Retail®💎 part of Smadesign Grp

(Photo courtesy of Kohl's)

06/18/2024

- Gorjana continues its Midwest expansion with its first Michigan boutique'
https://www.jckonline.com/editorial-article/gorjana-midwest-expansion/
by JCK Magazine via Retail Success ByDesign, Retail Architects creating 'Retail Success by Design'® since 1980!
💎We-know-Retail💎We-R-Retail®💎 part of Smadesign Grp

Jewelry brand Gorjana continues to spread out from its Southern California base with new stores nationwide, including a Detroit-area opening today and an

06/18/2024

- The Driehaus Museum’s new exhibition features rare jewels from Chicago Collections.
https://nationaljeweler.com/articles/12997-the-driehaus-museum-s-new-exhibition-features-rare-jewels-from-chicago-collections
by National Jewelerr via Retail Success ByDesign, Retail Architects creating 'Retail Success by Design'® since 1980!
💎We-know-Retail💎We-R-Retail®💎 part of Smadesign Grp

Throughout the run of “Chicago Collects: Jewelry in Perspective,” the Chicago museum will host movie nights featuring heist-themed films.

06/18/2024

- Pomellato’s new high jewelry collection captures Milan.
https://nationaljeweler.com/articles/12996-pomellato-s-new-high-jewelry-collection-captures-milan
by National Jeweler via Retail Success ByDesign, Retail Architects creating 'Retail Success by Design'® since 1980!
💎We-know-Retail💎We-R-Retail®💎 part of SMAdesign

“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.

06/18/2024

– Merchandise stored under counter and/or in the vault never sell! - Showing all your merchandise in your your cases and windows in one form or another, Do Sell!
by Retail Success ByDesign, div. of Brïtsma™, Retail Architects creating 'Retail Success by Design'® worldwide since 1980!
💎We-know-Retail💎We-R-Retail®💎
▪ NYC ▪ Toronto ▪ Sydney ▪ London ▪

05/31/2024

Grab your copy of ’s State of the Majors at booth L205 at JCK Las Vegas!

05/31/2024

Diamonds are the forever gemstone, the eternal love symbol in marriage and the hardest gem there is. There is no doubt that diamonds play a large role in our business, but the facts are: Prices are dropping, people are hesitating, and synthetic diamonds are losing resell value. The current hesitancy...

05/31/2024

From lighter color palettes to the integration of AR, experts offer inspiration for jewelers in need of an aesthetic refresh.

05/24/2024

A Business Introduction Card from our Brïtsma™ team, encompassing our Architectural, Interior Design, Commercial, and Retail Planning divisions.