Foundational

Foundational Foundational expedites the pursuit of early-stage venture capital. Prolonged capital raises are damaging to operations and valuations.

We bridge the founder-investor information gap with VC Market Intelligence to help founders raise capital efficiently. Foundational is a group of former startup founders that coach product & technology strategy to early-stage teams to keep them laser-focused on traction milestones. Everyone knows that most startups fail, but what’s surprising is that 70% of seed-funded companies do not go on to ra

ise a subsequent round. The infamous “Series A Crunch” is a consequence of rushing to market without having established sufficient product fit. Our mission is to provide a path to venture capital through product traction. Foundational helps companies dramatically increase their likelihood of success by focusing on product experience before baking unproven assumptions into expensive tech infrastructure and marketing campaigns.

07/09/2020

Why some VCs are racing to deploy capital. "Hyperactive?" - https://buff.ly/2ZRTrEC

When the pandemic started, the conventional wisdom was that the capital markets would take a beating, including the venture capital market for startup capital. The second quarter of 2020 is now behind us and we will see the data on it soon. I suspect what we will see is a very active venture capital...

What does a venture capitalist want to see in your go-to-market plan? Find out June 24  ET as we sit down with Greg Wise...
06/23/2020

What does a venture capitalist want to see in your go-to-market plan? Find out June 24 ET as we sit down with Greg Wisenberg from to discuss how to prove out market opportunities with targeted email campaigns.
https://buff.ly/3fwhdfC

So you have the perfect pitch deck but continually get hammered on your go-to-market strategy. Why don't investors believe your multi-channel, thoughtful marketing plan? Because marketing a new, unproven product/service has many more unknowns and much higher costs. You need to sell and learn at the....

We analyzed how VCs have responded to COVID-19 based on their deal activity and found, that for companies thriving throu...
05/28/2020

We analyzed how VCs have responded to COVID-19 based on their deal activity and found, that for companies thriving through the outbreak, this may actually be one of the best times in history to raise capital.

With VCs chasing companies thriving through the crisis, this may actually be one of the best times in history to raise early-stage capital.

Our thoughts on Raising   in the Time of  .  https://buff.ly/2U0F3Zb via
03/18/2020

Our thoughts on Raising in the Time of . https://buff.ly/2U0F3Zb via

Baron Rothschild famously said “buy when there’s blood in the streets,” but when the metaphor is playing out in real-time it’s hard for any investor to imagine backing a ven…

Yes, Third Seed rounds are thing... as are these cards! We're thrilled to be sending this one out to a great team we wor...
02/14/2020

Yes, Third Seed rounds are thing... as are these cards!
We're thrilled to be sending this one out to a great team we worked with to close an oversubscribed round.

The two components of a strong raise: the pitch and the process -- precisely where we focus. A “proper breakdown of effo...
02/13/2020

The two components of a strong raise: the pitch and the process -- precisely where we focus. A “proper breakdown of effort and time spent is 30% process, 70% pitch.”

Incredible Health CEO & Co-Founder Iman Abuzeid breaks down the complicated (and often convoluted) process of fundraising and makes public her lessons for the Founder community on what it takes to raise venture capital from top-tier VCs.

Growth-stage   are turning to convertible notes to avoid down-rounds as late stage investors have sobered up in the wake...
02/11/2020

Growth-stage are turning to convertible notes to avoid down-rounds as late stage investors have sobered up in the wake of a spat of underwhelming .

Convertible notes are not just for early-stage startups any more. These promissory notes, which are structured as debt that convert into equity upon a specific event like a certain date or the closing of a priced investment round, are increasingly being adopted by established companies that have al....

Bold prediction for corporate venture in the next decade: "By the end of the coming decade, CVCs will compose approximat...
02/05/2020

Bold prediction for corporate venture in the next decade: "By the end of the coming decade, CVCs will compose approximately half of the venture capital market by global deal volume."

Venture capital provides a unique perspective on the future, because the plans of early stage startups illustrate how technology markets might unfold. This article provides a subjective innovation forecast for the next decade.

Have a target investor check size in mind for your next round? It might need to be a lot higher than you think. Read our...
02/04/2020

Have a target investor check size in mind for your next round? It might need to be a lot higher than you think. Read our analysis of typical check sizes based on recent funding activity: https://buff.ly/2OqE01c

Determining your target VC check size How founders can rationally determine their ideal number of participating investors and what size checks to seek. February 3, 2020 Founders seeking venture capital typically know their target round size, but they underestimate the sales process involved with suc...

The last decade of VC in NYC in infographics.
12/17/2019

The last decade of VC in NYC in infographics.

It’s been a heck of a 10-year run. For those of us who can remember that far, if we look back to 2009, it was dark times for tech in NYC…

Congrats  and the  team on   being named one of 2019's best inventions by Time Magainze!
11/22/2019

Congrats and the team on being named one of 2019's best inventions by Time Magainze!

Find out why Tivic Health ClearUP Sinus Pain Relief made this year's list

09/18/2019

Do you have a Hairy Deal? “You really need to have your house in order when you go out and raise capital. The more eyebrows you raise with investors, the worse it gets. And hair can get in the way of an otherwise financeable opportunity.”

Hair On A Deal In a perfect world, everything about a potential investment will be confidence inducing. The team will be great and reference well. The market will be huge. The technology will be well developed. The price and terms will be attractive. But the world is not perfect. There will always b...

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