In The Lights knows how to make big stories happen, getting coverage for clients in The New York Times, Wall Street Journal, Newsday, Good Housekeeping, USA Today, Dance Magazine, Shape, on NY1, FOX, CBS and more. Based in NYC, the boutique PR firm focuses on developing creative and strategic PR campaigns that increase exposure and impact within the arts, culture, fitness and entertainment industr
ies. The In The Lights team is passionate about arts and culture and committed to bringing best practices for affective, efficient and meaning branding campaigns that resonate with their client audiences. Led by Amber Henrie, In The Lights has an excellent network of freelancers and consultants committed to targeting local, national and international media markets. Garnered coverage has resulted in clients connecting to new partnerships, sponsors, donors as well as increasing audience interaction. The firm also works with affective and affordable partners to build strong branding initiatives across websites, marketing, social media, business metrics and events.