Suite Spot Media

03/08/2017

Do you have a small business and are trying to leverage the powerful tool of social marketing in the most effective and cost efficient way? Read our latest blog post on 5 efficient ways to take advantage of social media advertising.

09/23/2016

Read more to find out how the Social network miscalculated the average time users spent watching videos on its platform.

Ad buyers and marketers are upset with Facebook after learning the tech giant miscalculated the average time people spent watching video ads on its platform.

09/20/2016

The development is an extension of its dynamic ads product that allows retailers to target Facebook users based on shown interests. With the latest interaction, the ad units now show local availability, display product summaries, offer similar items and point to online buying options.

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign.

09/13/2016

Instagram says "NO" to negative comments. Find out how Instagram plans to improve the safety of the platform by adding a feature to moderate comments.

Instagram today is rolling out a feature to all its users that will allow everyone to decide for themselves how they want to moderate comments on the..

09/13/2016

Facebook's ad platform is fuelled by the platform's massive amount of user data, enabling very specific audience targeting and changing the way that sellers - particularly eCommerce merchants - are able to connect with their customers. To simplify things, here are four ways you can use Facebook's ad targeting to maximize your success.

Although Facebook ads are great, many still struggle to fully grasp the extent of the platform's targeting capabilities and put them into practice. 

08/11/2016

Here’s a small but important one – Instagram is currently testing a new ‘Save Draft’ option, enabling users to keep working on their compositions at a later stage.