Gershon Consulting

Gershon Consulting Thinking of conquering the significant USA market? Gershon Consulting and our highly sophisticated t Our U.S.

Gershon Consulting offers businesses "one-stop" shopping with turnkey comprehensive solutions, as well as customizable media and branding programs, and access to tailored strategic partnerships. Led by Olivier Attia, the Gershon Consulting team has extensive experience and a proven track record taking businesses to the next level... on both sides of the Atlantic. Gershon Consulting executives poss

ess the desire and the "know-how" to facilitate and add value to a wide range of businesses. Gershon Consulting’s value proposition is supported by a 360° service platform focused branding, communications, marketing and sales. strategies are designed to turn the idea of expansion into commercial success.

The first question we ask new clients.Not "what do you sell?" but "who in the U.S. has this problem badly enough to pay ...
09/02/2026

The first question we ask new clients.
Not "what do you sell?" but "who in the U.S. has this problem badly enough to pay to solve it today?" Everything else follows from that answer.
How would you answer it?

September. Back to work. Back to the U.S. question.If "expand to America" has been on your strategy deck for two years, ...
09/01/2026

September. Back to work. Back to the U.S. question.
If "expand to America" has been on your strategy deck for two years, this is the quarter to either commit or take it off the slide.
Which will it be?

Closing out August.If U.S. expansion is on your 2027 plan, the groundwork starts now. Research, positioning, and pipelin...
08/31/2026

Closing out August.
If U.S. expansion is on your 2027 plan, the groundwork starts now. Research, positioning, and pipeline take months, not weeks.
Book a free 30-minute discovery call.

Distribution partners are not a strategy.They're a channel. If you hand your U.S. market to a distributor and step back,...
08/27/2026

Distribution partners are not a strategy.
They're a channel. If you hand your U.S. market to a distributor and step back, you've outsourced your growth and your learning at the same time.
Own your market entry.

Your U.S. website should not be your European website in English.Different proof points. Different objections. Different...
08/26/2026

Your U.S. website should not be your European website in English.
Different proof points. Different objections. Different definition of "trustworthy." Translation isn't localization.
Does yours pass the test?

From commitment to first revenue.That's the only metric that matters in a U.S. entry. Not brand awareness. Not impressio...
08/25/2026

From commitment to first revenue.
That's the only metric that matters in a U.S. entry. Not brand awareness. Not impressions. Revenue, and how fast you get to it.
Schedule your call.

Referrals travel differently in the U.S.A warm introduction opens doors that six months of cold outreach won't. Building...
08/24/2026

Referrals travel differently in the U.S.
A warm introduction opens doors that six months of cold outreach won't. Building that network is a deliberate activity, not a lucky accident.
Who could introduce you?

The fastest way to waste a trade show budget?Fly in, hand out brochures, fly home. The show is the meeting point, not th...
08/21/2026

The fastest way to waste a trade show budget?
Fly in, hand out brochures, fly home. The show is the meeting point, not the strategy. The pipeline is built in the eight weeks before.
How are you prepping your next one?

One-stop shopping isn't a slogan for us.Market research, go-to-market, lead generation, grants, sales. Under one roof me...
08/20/2026

One-stop shopping isn't a slogan for us.
Market research, go-to-market, lead generation, grants, sales. Under one roof means nothing falls between the cracks of four different vendors.
See all services.

Pricing in dollars is not a currency conversion.It's a positioning decision. U.S. buyers read price as a signal of categ...
08/19/2026

Pricing in dollars is not a currency conversion.
It's a positioning decision. U.S. buyers read price as a signal of category. Convert your euros and you'll often land in the wrong tier.
How did you set your U.S. price?

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