sparks & honey

12/14/2023

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12/13/2023

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12/12/2023

Whether you design sneakers, brew coffee or head a startup, understanding the cultural and social landscape that your customers belong to is a must for building brand loyalty.

Culture in Five offers five ways for you to rethink the value of inclusivity for your business — and build brand loyalty.

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Consumers are demanding that inclusion be baked into the mindset of every brand, regardless of audience, product or service. In fact, 81% of consumers surveyed in sparks & honey’s Responsible Marketing Index study agreed that brands and businesses have a role to play in addressing social is

12/11/2023

Culture Briefings are on holiday, but check out our full library of Briefings here: https://bit.ly/48dBtOA

12/08/2023

Explore the tensions and contradictions revealing the nuanced behaviors and attitudes driving not just Gen Z’s future, but those of your organization‘s rising consumers, employees and the future leaders of tomorrow. As Gen Z gains economic, social, and political power, the changes they'll look to make will be structural, but not superficial. Do you know what Gen Z is up to?

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Over two years into a global pandemic, along with rocketing inflation, climate disasters, and now, Russia’s war on Ukraine, Gen Z is growing up and navigating a complex and uncertain world with the rest of us — but they’re handling it all in surprising ways. Gen Z, young people born after 1997...

12/06/2023

The one certainty is that everything is uncertain. How do you navigate a business in this environment? No matter what changes in the world, understanding the cultural context of uncertainty is the first step in planning for the future. Knowing where you stand in relation to the world around you means you can innovate and produce in ways that are true to your brand.

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The one certainty is that everything is uncertain. How do you navigate a business in this environment? No matter what changes in the world, understanding the cultural context of uncertainty is the first step in planning for the future. Knowing where you stand in relation to the world around you mean

12/05/2023

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11/30/2023

Congrats to our sister agency Interbrand on their 24 year of Best Global Brands! sparks & honey's Terry Young and Kristin Cohen were there to celebrate the ringing of the Nasdaq closing bell.

11/30/2023

Today at 12pm | EV’s Green Dilemma: https://bit.ly/3uByFMH

Luxury EV makers need to lead the charge in sustainable practices. In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, in practice the market if facing important challenges including the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

11/29/2023

RSVP: https://bit.ly/3MXT3h5
In theory Luxury EVs are perfectly poised to ride the wave of eco-conscious consumerism and redefine luxury for the green generation, but in practice the market is facing important challenges with the environmental footprint of battery production in the spotlight. What can be key unlocks to overcome these challenges in 2024?

💥 Special Guests 💥
Jacomien van Tonder, Director, Metal Tech Alley
Fergal Concannon, VP of Mining Solutions, Davra

11/28/2023

Today at 12pm | Behind the Bar: What's Happening on Premise: https://bit.ly/47yoRkY

As we head into the busiest weeks of the year for restaurants and bars, s&h is asking bartenders and workers what's happening in the on premise. We will explore cocktail, patron, and promotional trends to understand how culture is changing the way consumers drink, socialize, and plan their nights out.