OpenSlate

03/05/2020

We spent the morning listening to Michelle King share insights from her new book and challenge us to meet our biases at the Women's Leadership Breakfast hosted by Be Social Change. It was an amazing way to kick off and .

02/06/2020

"Quantifying quality is tricky though, said OpenSlate CEO Mike Henry. Video that is professionally produced or has high engagement, for example, doesn’t guarantee that it’s valuable or safe for a particular brand."

TV’s got Nielsen (sort of), but there’s no universal metric for video content quality across platforms and the open web. OpenSlate wants to fill that gap with a revamped SlateScore, its rating tool that grades video content quality for engagement, consistency, momentum, reach and brand safety. S...

01/31/2020

Fridays are better at OpenSlate when our furry friends join us in the office! If you want to hang out with Bruce, Alfie, Penny and Oliver, check out our open job positions: https://www.openslate.com/careers/

10/11/2019

Today is which provides an opportunity for all of us to raise awareness of mental health issues and advocate against social stigma. In support, OpenSlate employees participated in a guided meditation class at nearby INSCAPE in NYC. Be good to each other and yourself!

09/18/2019

Today is an exciting day for OpenSlate. We’ve announced a strategic alliance with Nielsen. In addition, Nielsen has made a minority investment in our company. OpenSlate creates trusted metrics that foster a healthy online video ecosystem and promote high quality content - and we are already scaling up to meet the needs of marketers and the greater media ecosystem.

Our CEO Michael Henry spoke to Sahil Patel at The Wall Street Journal about this news:

Executives declined to disclose the size of Nielsen’s investment in OpenSlate. The deal values OpenSlate at more than $100 million, according to a person familiar with the matter.

08/15/2019

Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words according to Suzanne Vranica's latest The Wall Street Journal story. "Ad-technology firm OpenSlate said so many companies have asked for help avoiding news and political content on YouTube that it developed an algorithm last year to identify channels focusing on those areas." Read more:

Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words. The blacklists are becoming more sophisticated, specific and extensive. Publishers worry about the revenue hit.

07/31/2019

Facebook Watch's ad growth continues according to Sahil Patel's latest WSJ story. Our CEO Michael Henry contributes: “Advertisers that have started spending on Facebook have continued to spend and increase their budgets,” Mr. Henry added.

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.

05/30/2019

We had the pleasure of hearing Tiffany Pham of Mogul speak in our offices today. Our team was left inspired and motivated...before even reading the book! Thank you, Tiffany!

05/23/2019

"Big brands typically evolve through four stages as their platform relationships mature. The trouble is that too many are getting stuck along the path out of fear or lack of information and risk losing younger, critical consumers." JoAnna Foyle explains how OpenSlate can help your brand evolve.

Opinion: Otherwise you lose risk losing younger audiences.

04/16/2019

"As an industry, we’ve forgotten that content matters, that context matters, that real journalism matters."

Read more from OpenSlate CMO Andrea Ching's "Why Content Still Matters in the Ad Tech Sphere" in Adweek.

Marketers aren’t giving it as much attention as it needs.

04/04/2019

OpenSlate Chicago spent the night baking cookies for families at Ronald McDonald House Charities (RMHC). Thanks for having us in the kitchen to bake for such a worthy cause!

04/03/2019

We had a great time at The Bowery Mission learning more about their work in the community and volunteering for dinner service last night. Thank you for having us!