09/02/2020
As an emerging brand proudly made in , Nako Timepieces' brands ethos highlights that state-of-the-art watchmaking can be synonymous with Botswana and central to this is an avid focus on and .
Today we put a spotlight on Botswana’s very own creative professional, Marang Molosiwa and highlight the value of creative transformation as a prospect of business growth and job creation.
During his 2018 inauguration, His Excellency, Dr. Mokgweetsi E. K. Masisi mentioned that Botswana faces a myriad of challenges such as poverty and unemployment, especially amongst the youth who constitute 60% of the population. He also noted that, his government will seek to build a Botswana in which sustained development is underpinned by economic diversification — a modern Botswana which will be open to compete with the rest of the world.
To add to this, Botswana’s progressive values and goals are embedded in her and its complimentary (NTS), whose objective is to achieve sustainable economic development, amongst other pillars. According to the Botswana Vision 2036 Report (2016) this would done through key imperatives such as research, , and , to mention a few.
Our contribution towards an industrialized and competent Botswana goes beyond promoting the country’s heritage through storytelling — our objective is to build capacity into country’s innovative, and potential by enhancing the quality parameters of its products as well as promoting authentic product design inspired by the country’s rich and .
At Brand Nako we believe design-driven innovation and creative transformation are key economic development strategies, that can enhance Botswana’s global competitiveness and develop her product and service industries.
Gabriel Mothibedi
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