Why Millennials Matter

Why Millennials Matter Why Millennials Matter is a consulting agency focused on helping companies understand the next generation of global workers and consumers - Millennials.

After a decade of mentoring and leading thousands of Millennials from around the world to help them achieve their potential, Joan Kuhl launched Why Millennials Matter, a Gen-Y speaking and consulting company based in New York City. Why Millennials Matter is focused on raising awareness to employers about the value of investing in their future workforce. Organizations are struggling to attract and

retain Millennials (Generation Y) because they lack the insights into what this generation wants out of their employer and the benefits that will inspire their loyalty. The same struggle exists for organizations that are trying to connect with the Millennial consumer through marketing and product development.

Have you ever spoken up at work to ask for more resources, support or flexibility at work because of something happening...
01/26/2020

Have you ever spoken up at work to ask for more resources, support or flexibility at work because of something happening in your personal life? Share your story with me and click here for advice from Mika and I

Gender strategist Joan Kuhl and Know Your Value founder Mika Brzezinski discuss how to ask for time off or flexibility when you’re going through a major life hurdle.

01/08/2020

Here are profiles of three women not only succeeding in leading big companies to profits and innovation, but also leading the way toward creating lasting change in the workplace.

Take a listen to my latest interview on KT's Money Matters Podcast:
09/17/2018

Take a listen to my latest interview on KT's Money Matters Podcast:

Listen to this episode Play / pause 1x 1.5x 2x 0:00 0:00 0:00 volume 54 Joan Kuhl – Why Millennials Matter In this episode, KT and Joan Kuhl discuss: The day to day barriers that hold women back in business. The benefits of women’s conferences. The power of drive-time education. Being willing to...

If your brand is looking to "woo Millennials", consumers today care more about a memorable experience vs. over the top l...
02/26/2018

If your brand is looking to "woo Millennials", consumers today care more about a memorable experience vs. over the top luxury....our advice published today in The New York Times because I believe Millennials want more out of life than the "Kardashian affluent lifestyle" Joan Snyder Kuhl

Businesses have found that younger consumers value doing something different over the kind of luxury status symbols that drove previous generations.

ABC's of marketing to different generations  - an international article referencing one of our favorite global research ...
07/06/2017

ABC's of marketing to different generations - an international article referencing one of our favorite global research studies in partnership with Cosmopolitan SA led by the incredible visionary Julia Raphaely + Joan Snyder Kuhl

Millennials. They’re the largest population group on the globe, smart, tech-savvy with the world at their smartphone. They’re also impossibly picky – so how do publishers and advertisers reel them …

SAY YES to the 'burgh!!! I launched my career in   PA and you should too!
05/10/2017

SAY YES to the 'burgh!!! I launched my career in PA and you should too!

New York City doesn't make the cut.

In line with our findings in   ..new study confirms that Millennials are STICKIER than you may think at work....     !Al...
05/10/2017

In line with our findings in ..new study confirms that Millennials are STICKIER than you may think at work.... !

Almost 90 percent of millennials surveyed in a new study said that they would choose to stay in a job for the next 10 years if they knew they'd get:

*Annual raises
*And upward career mobility

Most millennials are planning to stay in their jobs for at least six years, and 77 percent would be willing to take a salary cut in exchange for long-term job security, according to a survey provided exclusively to CNBC by Qualtrics, a Provo, Utah-based survey software firm, and venture capital firm Accel Partners (a Qualtrics investor).

Millennials have a reputation for job-hopping, but the truth is, a majority want stability. A new survey reveals what they're looking for.

Check out the advice we shared on the rise of the "hustling millennial"  - Infographic to share!
04/08/2017

Check out the advice we shared on the rise of the "hustling millennial" - Infographic to share!

We asked the real-life "hustling millennials" and leading experts in the space, for their take on what's behind the trend.

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