McKinsey on Marketing & Sales

McKinsey on Marketing & Sales We help clients deliver above-market growth. http://www.mckinseyonmarketingandsales.com/

05/11/2022

Applications for the next cohort of Forward – our free online learning program - are now open in Africa, the Middle East, Pakistan, Turkey, and Azerbaijan. Forward is designed to equip young talent across industries and roles with practical must-have skills to succeed in the future of work.

Are you a young professional with 1-5 years of work experience or know someone who is looking to ? Visit our website: https://mck.co/3LRuQXn

Today, we’d like to show our gratitude for the veterans who work alongside us. From active duty to proactive service, we...
11/11/2021

Today, we’d like to show our gratitude for the veterans who work alongside us. From active duty to proactive service, we are proud of the unique network of talented and diverse veterans among our ranks. Our community is committed to attracting and retaining veterans—and celebrating their heroic achievements both on the battlefield and at our firm.

Learn more about Veterans@McKinsey: https://mck.co/3Hg3Sqn

Data and predictive analytics are transforming the art and science of customer experience. Join senior partner Kevin N...
11/11/2021

Data and predictive analytics are transforming the art and science of customer experience.

Join senior partner Kevin Neher, Ulta Beauty’s Prama Bhatt, Foot Locker’s Naveen Seshadri, and the Financial Times’ Judith Evans for an exclusive session to learn how companies can seize the opportunities ahead and better understand what their customers want: https://mck.co/3bZIojd

Data are more abundant than ever—and retailers face an exciting growth opportunity to become marketing vehicles for bran...
11/10/2021

Data are more abundant than ever—and retailers face an exciting growth opportunity to become marketing vehicles for brands looking to reach their consumers. Join McKinsey’s Jess Huang and Retail TouchPoints’ Nicole Silberstein at the Retail Innovation Conference to find out more: https://mck.co/3n3Bfox

How are US consumer sentiments and behaviors shifting during COVID-19? Learn more in our latest article, which shares su...
11/08/2021

How are US consumer sentiments and behaviors shifting during COVID-19? Learn more in our latest article, which shares survey insights and five emerging consumer themes: https://mck.co/USconsumersentiment

78% of CEOs are now banking on CMOs and marketing leaders to drive growth. Learn more from Orsi Jojart, who recently spo...
11/06/2021

78% of CEOs are now banking on CMOs and marketing leaders to drive growth. Learn more from Orsi Jojart, who recently spoke with https://mck.co/3EOlRSR about the opportunities ahead with our growth triple play: https://mck.co/3EK2k67

11/05/2021

How do we go about building a future that delivers growth, sustainability, and inclusion? We propose a way for changemakers in business, government, and society to explore the problem and begin to create a virtuous cycle: https://mck.co/3EOqjkE

60-70% of consumers say they are researching and shopping in an omnichannel way, according to the 2021 holiday shopping ...
11/02/2021

60-70% of consumers say they are researching and shopping in an omnichannel way, according to the 2021 holiday shopping survey.

Learn more in our new article, which shares key insights to help retailers succeed in the weeks ahead: https://mck.co/3jZzxCm

Omnichannel is ascendant, consumer spending is rising, and the loyalty shake-up is continuing. What opportunities await ...
10/27/2021

Omnichannel is ascendant, consumer spending is rising, and the loyalty shake-up is continuing. What opportunities await companies in the next normal? Explore insights from our latest US Consumer Sentiment Survey: https://mck.co/3vSkU91

Consumers quickly embraced digital behaviours and weren’t afraid to try new brands amid COVID-19. Learn more in Orsi Joj...
10/22/2021

Consumers quickly embraced digital behaviours and weren’t afraid to try new brands amid COVID-19. Learn more in Orsi Jojart's latest Retail Times article, which shares how companies can adapt to the consumer of tomorrow: https://mck.co/3jnD79l

The battle for customer loyalty has only intensified in the past year. Learn how eight levers could help companies maxim...
10/21/2021

The battle for customer loyalty has only intensified in the past year. Learn how eight levers could help companies maximize the impact of their loyalty programs in the next normal: https://mck.co/3E7F2qx

McKinsey's Liz Harrison will be speaking with Alisha Lyndon at ITSMA Marketing Vision 2021. Join her to learn how sales ...
10/19/2021

McKinsey's Liz Harrison will be speaking with Alisha Lyndon at ITSMA Marketing Vision 2021. Join her to learn how sales enablement is evolving with digital selling and how leaders can rally around the needs of customers: https://mck.co/3AQASRO

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