Electric Fork Media

Electric Fork Media Helping nonprofits, small businesses and startups succeed online.

If your year-end feels unpredictable, you’re not alone.So many nonprofits tell me the same story every December. Some ye...
12/04/2025

If your year-end feels unpredictable, you’re not alone.

So many nonprofits tell me the same story every December. Some years feel effortless. Others feel like pushing a boulder uphill. And often the difference is not the appeal, the budget, or the calendar. It is the invisible factors underneath the surface.

At Electric Fork Media, we have spent years digging into those hidden drivers. One of the most effective campaigns we ever ran came from looking past the topline numbers and asking a simple question: what is actually influencing donor behavior?

The answer was not what anyone expected. But once we understood the pattern, everything changed: engagement, conversions, ROI, and the fundraising team's confidence.

If this EOY feels like every other year, it might be time to look at what is really driving the giving curve.

We break down the whole story, including the surprising insight behind a record-breaking campaign, in this blog: https://www.electricforkmedia.com/blog/the-most-effective-nonprofit-campaign-weve-ever-run

If you want to talk through what buried treasure might be hiding inside your own data, I’m as excited as you are to find out!

Here at Electric Fork Media, we support giving back, saving lives, and building a better world… and yes, sometimes, that...
10/28/2025

Here at Electric Fork Media, we support giving back, saving lives, and building a better world… and yes, sometimes, that means supporting rats.

Anthony Sodd visited APOPO, a Global NGO that trains landmine detection rats, at their training facility in Morogoro, Tanzania. These same little heroes are now helping diagnose one of the world’s deadliest diseases: tuberculosis.

It turns out that sometimes, a big impact comes with tiny whiskers.

That’s why we love what we do: amplifying missions that make the world safer, healthier, and a little more surprising.

Read the story: https://electricforkmedia.com/blog/from-landmines-to-tuberculosis-hero-rats

Have a chat with a team that gives a darn (and a rat’s a$$) 😉 : https://www.electricforkmedia.com/free-chat

Whether we’re building campaigns for environmental organizations, PBS stations, university networks, or purpose-driven n...
10/14/2025

Whether we’re building campaigns for environmental organizations, PBS stations, university networks, or purpose-driven nonprofits, we believe in creating strategies that custom-fit you to ensure we meet your goals.

Want to know more? Book a chat with Tracy and Dominic here: https://calendly.com/electricforkmedia/30-min

Have you met our own Travis Derousse? He’s the guy who does a happy dance every time a client sees a win. He’s the guy t...
09/30/2025

Have you met our own Travis Derousse? He’s the guy who does a happy dance every time a client sees a win.

He’s the guy tossing out new ideas at 9 pm that push a campaign just that little bit further. He’s the guy who doesn’t stop at “good enough” because the mission always deserves more.

What he doesn’t know (yet) is that he just won a NETA award for one of his Public Media campaigns (shhhhhh). The next photo will be in a sunflower field with a trophy 🏆 !

We’re so proud that he brings his whole heart and creativity to Electric Fork Media. If you want to talk joyful, relentless, and effective advertising, you want him in the room.



Are you ready for Travis DeRousse to brainstorm and cheer on those extra donations we managed to squeeze out of your campaign?

Schedule a call here: https://calendly.com/electricforkmedia/30-min

We're looking forward to hearing about your newest project ❤️

For absolutely anyone who knows Dominic Dezzutti, they can tell you there’s (probably) not a nicer, more genuine, more “...
09/23/2025

For absolutely anyone who knows Dominic Dezzutti, they can tell you there’s (probably) not a nicer, more genuine, more “on-your-team-with-his-whole-soul” person on the planet.

He’s the sort of fellow you want around when you’ve got a big, hairy problem that needs solving and you want a calm voice and a steady hand to help you through it.

We're extraordinarily proud he's chosen to be an integral part of the Electric Fork Media team and culture.

Do you want to chat with him about literally anything that's keeping you up at night (you do—and I do, too!)?

You can do that here. But go quickly, as this coming Monday (29th) has the last available spots for a few weeks: https://calendly.com/electricforkmedia/30-min

Times are tough for nonprofits working with empathy toward connection and a better world.We know the challenges are real...
09/18/2025

Times are tough for nonprofits working with empathy toward connection and a better world.
We know the challenges are real. We also know that a little levity and a lot of capability can go a long way. We are a silly bunch of people with serious heart, and nothing matters more to us than standing alongside organizations like yours when the odds feel stacked.
Together we can turn that nonprofit frown upside down and keep your mission moving forward.
If you are ready for a partner who brings both smarts and soul, let’s talk.

08/31/2021

Please share with any nonprofit you know that could benefit from $10,000 per month in free advertising. The Google Ads grant is a service offered to all qualifying orgs (most nonprofits qualify). Find out more: http://www.electricforkmedia.com/google-ads-grant

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