BizRock

03/20/2026

𝟮𝟬𝟮𝟲: 𝗬𝗼𝘂𝗿 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗙𝗶𝗲𝗹𝗱 𝗚𝘂𝗶𝗱𝗲
48 hours to Kickoff | Moscone Center, SF

You’ve invested the capital. Your team is lean. You are competing against giants with 50-foot booths. To win, you don’t outspend them you out-execute them. Read this on the flight, review it in the morning, and win the floor. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗥𝗶𝗽𝗽𝗹𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝘆: 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗰𝗼𝘂𝗻𝘁𝘀 𝘁𝗼𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝘄𝗮𝘃𝗲.

1. 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗲𝘀: The floor is brutal. If feet fail, energy dies. Wear your most supportive footwear. Comfort is the engine that keeps you moving.

2. 𝗧𝗵𝗲 𝗜𝗰𝗲𝗯𝗿𝗲𝗮𝗸𝗲𝗿 - 𝗖𝗼𝗼𝗸𝗶𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Everyone is exhausted and "hangry." Always have snacks in your bag. A quick sugar boost to a tired prospect effectively breaks the ice.

3. 𝗦𝗲𝗰𝗼𝗻𝗱 𝗪𝗶𝗻𝗱 𝗦𝗽𝗼𝘁𝘀: Stake out coffee trucks during crashes: 8 AM morning surge and 3:30 PM slump. Be the low-pressure, high-value conversation they want while waiting.

4. 𝗔𝗳𝘁𝗲𝗿-𝗛𝗼𝘂𝗿𝘀 𝗘𝘃𝗲𝗻𝘁𝘀: Mixers and parties are where Tier-1 connections happen. Use the casual atmosphere for deep, human conversations impossible on the floor.

5. 𝗕𝘂𝗺𝗽𝘀: One touchpoint is rarely enough. Relationships take multiple interactions. Ask strong prospects, "Where are you heading tonight?" and cross paths again.

6. 𝗦𝗲𝗹𝗳𝗶𝗲 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽: After a great chat, grab a selfie and send it via LinkedIn. It instantly moves you from "vendor" to "person they know."

7. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗪𝗮𝗿 𝗥𝗼𝗼𝗺: Create a dedicated Slack/WhatsApp group. Drop intel, badge photos, and lead notes immediately. If you don't document instantly, it didn't happen.

8. 𝗢𝗻-𝘁𝗵𝗲-𝗦𝗽𝗼𝘁: Calendar Invite Book the next step then and there. Open your calendar, have them type their name, and send the invite. Confirm they received it before they walk away.

9. 𝗝𝗼𝘂𝗿𝗻𝗮𝗹𝗶𝘀𝘁 𝗞𝗣𝗜: Your most valuable long-term win is a relationship. Aim to connect with at least one key Cybersecurity Journalist for PR ripples all year.

10. 𝗡𝗶𝗰𝗵𝗲 𝗜𝗻𝗾𝘂𝗶𝗿𝘆: Looking for someone specific? Ask people at booths in the same niche. Word travels fast, and peers often know exactly who is circulating.

𝗠𝗶𝘀𝘀𝗶𝗼𝗻: 𝗧𝘂𝗿𝗻 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗮 𝗣𝗢𝗖.
Safe travels to SF. 𝗟𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗻 𝗯𝗲𝗴𝗶𝗻!

START-UP NATION Infosec מכון היצוא - Israel Export Institute מינהל סחר חוץ - משרד הכלכלה והתעשייה

08/10/2025

Only 48 hours to go, but it’s not too late to make your count. This quick guide shares last-minute strategies to turn into real . Works for or any event.
Read now: https://lnkd.in/ez_kba2r

NAB Show Web Summit National Retail Federation EuroShop CyberTech Startup for StartupGoogle for Startups Microsoft for Startups StartUp Academy Startup Insider Startup Nation Central START-UP NATION INBOUND

From the creative desk of Brooke Afick, BizRock Founder & Growth Whisperer in Expos & Events As you head into the electric chaos of Black Hat, I have prepared last-minute tips and strategies to equip you to crush the expo dance floor. 💃🏻🕺🏽 🎯 KPI Check: What's Your Mission? Black Hat i...

02/10/2025

🎯 & : The High-Stakes Bet of Marketing

Events and expos are the show ponies of the marketing world 🐎—flashy, expensive 💰, and full of potential. But here’s the kicker: without a solid game plan, they can quickly become the marketing equivalent of throwing spaghetti at the wall 🍝.

When done right ✅, these face-to-face power plays 🤝 deliver jaw-dropping ROI. But done wrong? They’re just a budget-eating monster that makes CFOs break into a cold sweat.
Let’s be real—events are not for the faint of heart. You’ll need laser-sharp vision 👀, ninja-level organization skills 📋, and a strategy tighter than your post-event budget.

With the event season in full swing 🚀, the question is:
Is your team ready to maximize every opportunity, or will this season pass as just another marketing expense?

✨ Let’s make every moment count.

מכון היצוא - Israel Export InstituteMicrosoft for Startupsמשרד החדשנות, המדע והטכנולוגיהStartup Nation CentralInNegevמינהל סחר חוץ - משרד הכלכלה והתעשייהGITEX GlobalINBOUND מנהלי קהילות ישראל - Community Leadership Israel Infosec

01/22/2025

Events are becoming a cornerstone of impactful marketing strategies—but what happens when time isn’t on your side?

In our latest case study, we explore how a true team effort, led by an extraordinary marketing team and visionary CMO, turned a ticking clock into a high-stakes event success.

Read on for the full story! 🚀
https://bit.ly/3WRAuAv

Microsoft for Startups מכון היצוא - Israel Export Institute Startup Nation Central משרד החדשנות, המדע והטכנולוגיה InNegev מינהל סחר חוץ - משרד הכלכלה והתעשייה INBOUND GITEX Global

The Challenge Late Tuesday night, 11 PM, a call for help came in. A company renowned for its groundbreaking AI technology and exceptional marketing exposure was facing a dire situation.

01/01/2025

🎉🎯 Kicking off 2025 with a BANG (at a Sold-Out Event)!

Calling all ! "Kickstart Your Year" is THE event of the season, and we are beyond thrilled to be part of it.
Our CEO Brooke Afick, has been invited to host a roundtable where she will share secrets to cracking the code on at and . (Spoiler alert: It’s less about collecting business cards and more about making meaningful connections that convert!)🚀

👉 Agenda: https://lnkd.in/d8Fwm7cm

To all the trailblazers attending—get ready for actionable insights and game-changing strategies. Let’s make 2025 the year we dream big and deliver even bigger.

Microsoft for Startups מכון היצוא - Israel Export Institute משרד החדשנות, המדע והטכנולוגיה InNegev Glilot Capital Partners Israel Innovation Community Startup Nation Central

12/17/2024

🎄🎙️ Webinar Alert: Preparing for NRF with Industry Leaders 🎙️
Join us for a special webinar featuring an incredible lineup of thought leaders:
🌟 Yael Kochman 🎗️
🌟 Galiya Simanovsky
🌟 Brooke Afick
Moderated by the insightful Yoel Knoll, this session is your perfect preparation for
📅 Date: December 24
🕒 Time: 10:00 NYC | 17:00 TLV
🔗Registration link: https://bit.ly/4gmVia2

Don’t miss this opportunity to gain valuable insights and strategies to elevate your National Retail Federation experience!

מכון היצוא - Israel Export Institute Israeli Startups Mapped in NY EuroShop Microsoft for Startups CyberTech GITEX Global INBOUND Startup for Startup Startup Nation Central

12/09/2024

🚀 Ready to Transform Your Event Strategy?
Join Yael Kochman, Galia Simanovsky, Yoel Knoll & Brooke Afick for an exclusive where industry veterans reveal insider secrets to mastering events, with a special focus on National Retail Federation!
🌟 What You’ll Learn:
✅ Actionable strategies to elevate engagement.
✅ The art of leveraging side events for impact.
✅ Proven methodologies for pre, during, and post-event success.

📅 Save the Date: December 24th. at 10:00 am NYC | 17:00 TLV
🎟️ Register Link: https://bit.ly/4gmVia2

💡It's time to elevate your approach & empower your growth. 💡

Re:Tech - Israel's retail & commerce tech community מינהל סחר חוץ - משרד הכלכלה והתעשייהEuroShopמכון היצוא - Israel Export InstituteWeb Summitמשרד החדשנות, המדע והטכנולוגיהMicrosoft for Startups CyberTech CyberTech Web Summit INBOUND GITEX Global

10/23/2024

09/26/2024

📢𝗔𝗿𝗲 𝗬𝗼𝘂 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝘁 𝗘𝘃𝗲𝗻𝘁𝘀? 📢

⁉Did you know that retaining a client is far less expensive than acquiring a new one⁉ 🔍

Events are not merely networking occasions; 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘁𝗼 𝗳𝗼𝗿𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.These face-to-face interactions enable you to grasp their challenges, provide tailored solutions, and nurture deeper emotional connections.

Picture this: while you’re cultivating these relationships, 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 also attend the same event, 🎯 𝗮𝗶𝗺𝗶𝗻𝗴 𝘁𝗼 𝗹𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝘄𝗮𝘆.
💡Often, it’s not just about the price—𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗹𝗲𝗮𝘃𝗲 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗳𝗲𝗲𝗹 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 𝗼𝗿 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱. Events present the perfect opportunity for you to 𝗹𝗶𝘀𝘁𝗲𝗻 actively, 𝗶𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁 their needs, and 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 your appreciation for them.

Are you ready to secure your clients' loyalty and uncover potential upsell opportunities? ⌛ Seize the moment at your next event to keep your clients close—before someone else does!

מכון היצוא - Israel Export Institute National Retail Federation CyberTech מינהל סחר חוץ - משרד הכלכלה והתעשייה NAB Show משרד החדשנות, המדע והטכנולוגיה Web Summit EuroShop

09/05/2024

🎤 𝐔𝐧𝐥𝐨𝐜𝐤 𝐌𝐚𝐱𝐢𝐦𝐮𝐦 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐰𝐢𝐭𝐡 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐒𝐥𝐨𝐭𝐬 𝐚𝐭 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐄𝐯𝐞𝐧𝐭!🎤

When exhibiting at a conference, securing a speaking slot isn’t just an option—it’s a game-changer. 🚀 Why? The benefits of being center stage far outshine simply standing behind a booth. Missed out on a slot? No worries! 🎉 Host your own in-booth speaking event and draw in the crowd with your expertise.

💡𝐖𝐡𝐲 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐒𝐥𝐨𝐭𝐬 𝐑𝐨𝐜𝐤:
𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Speak directly to tech-savvy attendees hungry for the latest trends. Your perfect crowd, right there, hanging on your every word!
𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Display your knowledge. Flaunt it! Become the go-to authority by sharing valuable insights, real-world case studies, and industry secrets.
𝐁𝐮𝐢𝐥𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬: From insightful presentations to lively Q&As, a speaking slot lets you spark meaningful conversations with potential partners.
𝐁𝐨𝐨𝐬𝐭 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Be the star of the show! Speaking slots often get prime time in the schedule, so expect more foot traffic and hot leads coming your way.

💡𝐇𝐨𝐰 𝐭𝐨 𝐋𝐚𝐧𝐝 𝐚 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐒𝐥𝐨𝐭
𝐒𝐮𝐛𝐦𝐢𝐭 𝐄𝐚𝐫𝐥𝐲: The early bird gets the mic!
𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞 𝐭𝐡𝐞 𝐓𝐨𝐩𝐢𝐜: Make sure your pitch fits the event’s theme.
𝐎𝐟𝐟𝐞𝐫 𝐕𝐚𝐥𝐮𝐞: Give attendees something to take home—besides your swag!
𝐒𝐡𝐨𝐰 𝐏𝐚𝐬𝐬𝐢𝐨𝐧: Be the speaker people remember. Enthusiasm is contagious! 🎉

🎯Don’t miss out on the chance to boost your visibility, establish thought leadership, and rake in valuable leads.
💥 Step up, speak out, and leave a lasting impact!

National Retail Federation מכון היצוא - Israel Export Institute CyberTech מינהל סחר חוץ - משרד הכלכלה והתעשייה משרד החדשנות, המדע והטכנולוגיה NAB Show Web Summit EuroShop

08/29/2024

🎯 Shifting Focus to a Quality Lead Generation 🎯

In the hustle of generating leads for an event, it's easy to get caught up in the numbers game—more meetings, more booth visitors, more leads. However, the real KPI we should be focusing on is increasing sales through meaningful connections.

It's time for & strategy to ensure you’re connecting with qualified leads who genuinely need your solution:

🏹 Target Outreach Wisely: Start with a list of 20 companies that truly need your solution. Avoid the temptation to chase big names like Google without a clear fit.

🏗 Relationship Building: Leverage LinkedIn to pinpoint 2-3 key decision-makers within your target companies and build a network around them by connecting with individuals associated with these decision-makers. Engage with their content to stay on their radar.

😎 Engage Meaningfully: Once in contact, confirm their attendance at the event and schedule a meeting time. Upon ghosting, follow up with a personalized, tailored brief message. highlights the benefits of your solution.

📔 Be Persistent, Not Pushy: Provide value using soft sales information and gently guide them towards a meeting without overdoing it.

🚪Seal the Deal: Ensure a strong connection and offer alternative communication channels like WhatsApp as a means to bridge the gap created by any possible absence.

🎁 Memorable Impression: Prepare a personalized SWAG item to leave a positive impression. Even if they can't attend, surprise them with a thoughtful gesture, such as a handwritten note and the SWAG.

📣 Remember, the sales cycle post-event can span 8–16 months. Prioritize quality interactions to set the stage for long-term success.

🤸‍♀️ 🎉 Let the fun begin!

National Retail Federation CyberTech מכון היצוא - Israel Export Institute מינהל סחר חוץ - משרד הכלכלה והתעשייה משרד החדשנות, המדע והטכנולוגיה NAB Show Web Summit