360StartUp

03/29/2016

Inspiration

03/29/2016

Inspiration

12/04/2015

How to Dominate Your Niche?

Today’s world has become overcommunicated, overadvertised, and hypercompetitive, it all appears as just one huge blur of sameness. If you attempt to be too general or too wide in your marketing approach, you will only dissipate among the blur.

People won’t see any greater value in buying from you than in buying from others.

One of the greatest errors committed by most new businesses is that they fall into a trap: they try to be “all things to all people.” And they do so because they are mislead by the notion that, by offering more (or by serving more people), they will generate more sales.

That’s understandable for the survival of any new business depends on the number of sales it makes. However, the more general you are or appear to be, the more indifferent you will appear to your audience. Indifferent to their specific needs, goals, and problems.

Based on the law of averages, you will have to advertise and market yourself quite heavily to be in front of as many eyeballs as possible, with the hope of attracting an adequate amount of prospects that will in turn translate into a certain number of sales.

Undeniably, this requires a gigantic advertising budget. Or a heck of a lot of time. For most new and especially smaller businesses, this is obviously quite a challenge.

11/27/2015

"Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill

11/27/2015

11/03/2014

Strive so hard for success and see if God will not show up!

07/20/2014

“The best place to succeed is where you are with what you have.” — Charles M. Schwab

10/04/2013

“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

10/03/2013

For decades, women have struggled to balance the demands of family and business. How far have they come?

10/02/2013

About 90% of "Business Intelligent" individuals says they are always trying to grab an edge, compared with just about 40% of the Middle - Class.

09/27/2013

If you want to be assured of never feeling failure or criticism in life, the safest plan is to do absolutely nothing with your life. The problem with avoiding life is that you will never accomplish anything, see anything, or maybe even love anyone or thing. Those who have been successful in life have been unafraid of failure or criticism. They have accepted it as part of the learning experience necessary to live the lives they have chosen.

Never take the easy way out. It will lead to an empty, unhappy life while choosing to move forward by your actions each day will lead to a happy, successful life.