Logos Institute for Crisis Management & Executive Leadership

02/07/2025

February is Black History Month, a time to honor the adversity faced by generations of Black people and to celebrate the contributions African Americans have made to the United States.

In honor of Black History Month, Logos team members are l highlighting some of the African American leaders who inspire us.

Today, Katie Garcia begins this celebration by reflecting on why activist Hydeia Broadbent inspires her.

“Activist Hydeia Broadbent spent her life working to spread awareness about what it meant to live with HIV and AIDS," Katie explains. "In 1984, Broadbent was born with HIV. She was not expected to live past the age of 5, at which point she already exhibited symptoms of AIDS. By the age of 6, Broadbent began to publicly tell her story to de-stigmatize the disease and educate the public about HIV/AIDS. By the age of 12, she was a nationally recognized advocate for people living with HIV/AIDS – appearing on talk shows and news programs for years, meeting the President and First Lady, and speaking at the 1996 Republican National Convention."

Katie continues: "Broadbent spoke across the country and around the world, pushing back against misinformation surrounding AIDS and educating the public about prevention. She was repeatedly recognized for her efforts, including twice being listed by Essence as one of the “Most Influential 150 African Americans.” Broadbent passed away on February 20, 2024 – at the age of 39. She has made a profound impact through her advocacy on the world and her legacy continues on.”

02/06/2025

We are just one day away from our “Managing Meaning: The Power of Framing” webinar!

Join us tomorrow, February 7 at 12:00pm ET to learn about how context drives meaning, the power of frames and the dangers of mis-framing, and new way to prepare your communication to effectively move your audience to action. Register now at: https://www.logosconsulting.net/event-details-registration/managing-meaning-the-power-of-framing-6

02/05/2025

What are you reading and watching this Black History Month?

In honor of Black History Month, Logos team members are sharing their recommendations of books, videos, documentaries, movies, or TV shows that are either created by African American creators and/or are centered around African American history, culture, or stories.

Today, Sam Allington recommends the Netflix series, "High on the Hog: How African American Cuisine Transformed America."

"'High on the Hog' is a Netflix series based on a book by Jessica B. Harris. It explores the history of African American food and how it has shaped American cooking today," shares Sam. "The show combines personal stories, history, and food to show how African American culture and cooking are deeply connected."

'High on the Hog' is more than just about food," Sam continues. "It’s about history, culture, and how African Americans kept their traditions alive through cooking. It’s a powerful story that shows how food connects people and tells a bigger story about survival and identity."

02/03/2025

This past Saturday marked the beginning of Black History Month, a time to honor the adversity faced by generations of Black people in the United States and to celebrate the contributions African Americans have made to the United States.

As we begin our celebration of Black History Month, we want to lift up the words of Congresswoman Yvette Clarke: “We must never forget that Black History is American History. The achievements of African Americans have contributed to our nation’s greatness.”

01/31/2025

To move people, we need to meet them where they are.

For communication to be effective, we need to create an emotional context that resonates with our audience. This is because context drives meaning, and ultimately decision-making. And we create context through frames.

Frames are mental structures created by words and images that trigger worldviews. When we communicate by starting with a frame, we create the context by which our message can be understood and are far better able to move people to think, feel, know, and do those things we want the to.

Want to learn more about how framing can help you inspire people into action? Join us next Friday, February 7th at 12:00pm ET for our webinar on "Managing Meaning: The Power of Framing." Register today here:
https://www.logosconsulting.net/event-details-registration/managing-meaning-the-power-of-framing-6

01/30/2025

Harvard Business School Professor and the Chair of the Leadership Initiative Linda A Hill notes that, “The greatest leaders of innovation focus on setting the stage, not necessarily performing on it. They make space for others to pursue their talents and passions. And in doing that, they create a world to which people want to belong."

A leader's role is not merely to perform on a stage; a leader's role is to create the stage on which others are able to perform. Leaders set the tone that enables others to step into their full potential. By setting an organization’s culture intentionally, leaders can encourage creativity and innovation and build a powerful competitive advantage for their organization.

01/29/2025

What does it take to rebuild your business after a crisis to move past survival mode and onto a path to thrive again?

At Logos, we have helped clients adapt and rebuild when their organizations were in dire straits. What we've found is that organizations can strategically focus their rebuilding efforts when they understand the four phases of turning around a business: 1) Recover, 2) Restore, 3) Re-vision, and 4) Re-invent.

By understanding these four phases of an effective turnaround process, you can focus your rebuilding efforts on where your organization falls in this process and then chart a new course forward into thriving.

01/28/2025

We are delighted to share that Logos President, Helio Fred Garcia, is now a columnist at Strategic, the communication leadership platform that relaunched last week.

Strategic provides a curated platform for industry leaders to educate and influence peers and decision-makers in organizations about communication.

Strategic is a mission-driven enterprise dedicated to serving communication leaders around the world; those they wish to reach, and those who wish to reach them.

Garcia's first contribution explores how PR and communication professionals can elevate their game by emphasizing their true value proposition. Subscription to Strategic is free.

Read Fred's column here:

When we do our best work we function as an applied anthropologist. Like an anthropologist, we do active fieldwork to understand a group’s social and power structures, values, predispositions, and behavioral triggers. We then make predictions based on these insights, helping clients understand how ...

01/27/2025

"The Trump Contagion is a fascinating story of the mishandling and avoidable mistakes of the U.S. COVID crisis communication and response activities. Importantly, it describes the proven steps for effective crisis communication that should have been followed by the Trump Administration," says Matthew Lee Sawyer, Founder of USAccelerator and Adjunct Professor at Columbia University and New York University.

Sawyer continues: "Business executives, government officials, and other leaders would be smart to read this book to learn valuable, hard lessons - without living them directly - by studying the missteps that occurred in this defining crisis."

"The Trump Contagion" is available on Amazon. Learn more about the book and get your copy today at https://shorturl.at/M6aN3

01/24/2025

We are just around the corner from our webinar on “Communicating with Impact”!

Join us Monday, January 27 at 3:00 pm ET to learn how to harness the power of communication to lead effectively, move audiences to action, and enhance your capacity to inspire, persuade, and influence in the workplace. Register today at: https://www.logosconsulting.net/event-details-registration/communicating-with-impact-9

01/23/2025

Albert Einstein once said, "If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes."

The same principle is true in a crisis. To respond to a crisis effectively, the starting point is to ask the right questions in the right order.

Interested in learning how to apply this principle in crisis response? Check out our Logos Learning Center webinar on "Mental Readiness in a Crisis and Asking the Right Questions" on February 28 to learn the right questions to ask in a crisis: https://www.logosconsulting.net/event-details-registration/mental-readiness-in-a-crisis-and-asking-the-right-questions-4