12/02/2025
In a new interview with University of Oxford’s Associate Professor of Human Geography Amber Murrey, published by Developing Economics, Baobab’s Co-Founder and CEO reflects on the shifting global development landscape in “Aid is being dismantled — what comes next?”
The conversation explores the political and narrative dimensions of the USAID restructuring and what these changes reveal about power, partnership, and perception in international development. Drawing from her experience across organizations such as Tostan, African Development Bank Group, and Prosper Africa, and over ten years serving our clients, Liz shares insights on how communications and storytelling can move the field from aid to agency, and from dependency to dignity.
As Baobab, we see this moment as an inflection point for a new kind of partnership — one grounded in African leadership, investment, and narrative sovereignty. The future of development communication lies in collaboration, shared value, and stories told on Africa’s own terms.
Read the full interview here: https://lnkd.in/evEY8P6j