04/03/2017
HOW A CONSULTANT CAN HELP YOU INCREASE YOUR BUSINESS
By Vickie Rotante
There comes a point in every new or growing business when the owner realizes they need advice and wonders, “Should I hire a consultant?”
Why do people hire business consultants?
Businesses hire consultants as a cost-effective way to bridge a gap in knowledge and skills within their company OR as a way to bring a fresh and objective perspective to the organization. Hiring a consultant can be a cost-effective way for any company, especially a smaller business, to leverage specialized knowledge and experience that may otherwise be too expensive to hire full-time.
Here are the three most common reasons why our clients turn to us for help:
To Find the Problem(s): In many cases, a business may be exhibiting problematic “symptoms”, such as a decrease in sales or lack of growth, and internal management is unable to pinpoint the source of the problem. In this case, a consultant can come in observe the symptoms within the operations and determine the root of the problem.
To Create the Solution(s): In some cases, businesses have goals that can’t be achieved internally. This may be due to a skills gap or because it is simply not within the company’s core competency. Hiring a good consultant can save time and money, and ultimately achieve a better result.
To Optimize: In some cases, companies may have grown very quickly and may need to improve process, maximize margin and optimize digital marketing efforts- but don’t know where to start. A consultant brings in a fresh perspective and drive results.
TIP: Being clear on your goals upfront ensures success for the consultant and hence your business.
In its simplest terms, a quick snapshot of the consulting process looks like this.
Pre-consulting: Prior to beginning work, the consultant and business owner/president set out the terms, parameters, and agree on the “consulting agreement”.
Consulting period: The consulting period typically includes a discover, research, and final presentation of recommendations that completes the project.
Post-consulting: You and the consultant may choose to extend your agreement or move towards implementation on your own.Consulting agreements/contracts
Contracts are typically for 3-6 months, with the option to renew the contract as necessary.
Setting the optimal time period for the project is important to ensure the consultant has enough time to provide results and ensures timely progress.
A typical consulting contract clearly outlines includes consulting parameters (scope of work), names of the responsible parties, payment schedules, and any relevant deliverables and deadlines.
TIP: Design your consulting agreement in workflow phases. This allows you and your consultant a natural “stopping point” just in case the match is not good.
Let Impera Consultants help you grow your business.
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