ALS Consulting

04/13/2026

Mr. Wonderful. Always good value. "I used to hire creative talent for $48K a year.

Today? The best ones are making $300K base… and another $300K in bonuses.

Why? Because they don’t just create — they drive results. If you can lower customer acquisition cost, increase ROAS, and actually grow a business… you’re not an employee anymore.

You’re a profit center and I don’t care where you’re from — if you can deliver, you get paid.

That’s the new economy."

I used to hire creative talent for $48K a year. Today? The best ones are making $300K base… and another $300K in bonuses. Why? Because they don’t just create — they drive results. If you can lower customer acquisition cost, increase ROAS, and actually grow a business… you’re not an employe...

01/21/2026

FINAL CALL
From the cocreator: 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐢𝐧 𝟔𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬
Power, freedom and peace of mind with everything there is to do and to handle.
Investment: $75 https://tinyurl.com/2avjj9j2
[Not an introduction - THE WHOLE PROGRAM minus the frills. Plus some new distinctions to the course!]
➤ 𝐆𝐞𝐭 𝐦𝐞𝐧𝐭𝐚𝐥 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐟𝐥𝐨𝐰 𝐚𝐧𝐝 𝐟𝐨𝐜𝐮𝐬
➤ 𝐀𝐥𝐰𝐚𝐲𝐬 𝐛𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧 𝐰𝐡𝐚𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐲𝐨𝐮
➤ 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬𝐥𝐲 𝐤𝐞𝐞𝐩 𝐭𝐫𝐚𝐜𝐤 𝐨𝐟 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
➤ 𝐄𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐞 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦 𝐨𝐟 𝐭𝐡𝐞 𝐧𝐞𝐯𝐞𝐫-𝐞𝐧𝐝𝐢𝐧𝐠 "𝐭𝐨 𝐝𝐨" 𝐥𝐢𝐬𝐭
𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐥𝐞𝐚𝐝𝐞𝐫: Dr. Allan Scherr PhD, SM, SB, MIT. IBM fellow, former CTO of the IBM consulting group, Co-creator of "Mission Control," and contributor to the bestseller “The Three Laws of Performance".

Are you ready and willing to dramatically increase your business or organization's performance? Then take action Now at http://www.alsleadership.com!

08/11/2025

This is good. The future of marketing. Don't be put off by the title.
Summary:

🚀 The 4 Pillars of a Known and Trusted Brand (AI-Era Strategy)
1. Say What Others Don’t Say
Be radically transparent.

Cover the 5 most-searched customer concerns:

Cost/Price

Problems/Objections

Comparisons

Reviews (including bad ones)

Best/Top/Most

Most businesses still avoid these topics, despite them being what buyers actively search for.

2. Show What Others Don’t Show
Video is king.

Don’t just say it—show it.

Be willing to showcase behind-the-scenes, imperfections, and full product realities.

“Most companies are invisible because they’re afraid to show the truth.”

3. Sell How Others Don’t Sell
“Call for quote is the middle finger of the internet.”

Embrace self-service tools:

Pricing estimators (not quote tools, but ballpark calculators).

Interactive recommendation engines.

Self-assessments.

These empower buyers and increase conversions by 300-500%.

In 5 years, 90% of service-based businesses will have a pricing estimator.

4. Be More Human Than Others Are Willing to Be
Use tech to amplify your humanity, not remove it.

Tactics:

Personal video emails (Loom, BombBomb, etc.).

Authentic video content, not just stock or AI footage.

Podcasts and unscripted conversations.

Eventually: AI avatars trained on your content to speak to your site visitors.

🔮 Why This Matters in the AI Era
AI agents will shop for your customers.

If your site lacks key content (pricing, reviews, comparison), your AI agent will skip you.

Future search is individualized and context-aware—not “10 blue links.”

“If AI doesn’t notice you, you’re in trouble.”

💡 Bonus Takeaways
YouTube will outpace websites as the most important digital real estate for many brands.

Easier to build trust, community, and reach.

AI search leans heavily into video content.

If you're not showing up in AI recommendations, you're being left behind.

🐬 Join the Sprint Club: https://www.strategysprints.com⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/💎 Free Sales Tools: https://www.strategy...

07/24/2025

"Is your business truly aligned? David J. Collis and Michael G. Rukstad's pivotal Harvard Business Review article, "Can You Say What Your Strategy Is?", reveals a surprising truth: most executives struggle to articulate their company's strategy concisely, and even fewer find their colleagues can echo it. This lack of clarity is a silent killer of efficiency, leading to frustrated employees, wasted resources, and missed opportunities.

The authors argue that a powerful, clear, and universally understood strategy statement is the bedrock of success. They break down a winning strategy into three essential components: Objective (your precise goal), Scope (where you'll compete), and Advantage (how you'll win)."

07/19/2025

FINAL CALL: Individual transformation is neither necessary nor sufficient for organizational transformation. Find out what is.
To get the Zoom link you need to register in advance.
7 PM to 8:15 PM PDT Monday, July 21
7:30 AM to 8:45 AM IST Tuesday, July 22
9 AM to 10:15 AM ICT Tuesday, July 22
10 AM to 11:15 AM SGT Tuesday, July 22
12 PM to 1:15 PM AEST Tuesday, July 22
2 PM to 3:15 PM NZST Tuesday, July 22
Register in advance here

Join us for a virtual event focused on helping organizations achieve game-changing results through transformation.

07/15/2025

THE REAL DEAL. Among us we pioneered the development of the Being a Leader and the Exercise of Leadership program, co-wrote Mission Control, and contributed material for the bestseller The Three Laws of Performance. 7 PM to 8:15 PM PDT Monday, July 21

You must register in advance here: https://transformation-for-organization3.eventbrite.com
to get the Zoom link

Join us for a virtual event focused on helping organizations achieve game-changing results through transformation.

04/25/2025

RESCHEDULED: If you bring your team, including management, to this webinar and you all commit to this new culture, you will at least double your team's performance and improve morale.
Tue., May 27, 2025, 7 PM to 8:30 PM PST
Wed., May 28, 2025, 10 AM to 11:30 AM SGT
Wed., May 28, 2025, 12 PM to 1:30 PM AEST
50 USD or equivalent in local currency .
Topics covered: organizational integrity and committed communication.

Two of the six critical elements necessary to create a transformed organization:• Organizational integrity• Committed communication.“Integrity” is usually treated as an organizational value. Values often get sacrificed when the going gets tough. You will learn how integrity trumps everything...

04/08/2025

Via Zoom:
Mon., April 14, 2025, 7 PM to 10 PM PST
Tue., April 15, 2025, 10 AM to 11:10 AM SGT
Tue., April 15, 2025, 12 PM to 1:10 PM AEST
By courtesy of the European Chamber of Commerce in the Philippines, you are invited.
USE THE PROMO CODE FOR FREE REGISTRATION: J4N3FVS7

A transformed organization produces extraordinary results, evokes leadership naturally, deals powerfully with adverse circumstances, and fosters individual satisfaction, self-expression, and empowerment.

03/17/2025

Well worth reading: "Escape the competition - Your goal isn’t to beat the competition — it’s to escape the competition altogether. No one knows this better than Paypal founder Peter Thiel. “Competition is for losers,” he’s been known to say. Thiel is a former colleague, frequent co-investor and long-time intellectual sparring partner with Host Reid Hoffman. Enjoy the sparks."

Your goal isn’t to beat the competition — it’s to escape the competition altogether. No one knows this better than Paypal founder Peter Thiel. “Competition is for losers,” he’s been known to say. Thiel is a former colleague, frequent co-investor and long-time intellectual sparring partne...

01/14/2025

This is the final call to register for the upcoming webinar: "Transformation for organizations - achieving breakthrough results."

Our research indicates that transformed organizations are 2.6 times more productive than untransformed ones.

A transformed organization produces extraordinary results, evokes leadership naturally, deals powerfully with adverse circumstances, and fosters individual satisfaction, self-expression, and empowerment.

To register click this link: https://transformation-for-organization2.eventbrite.com

Everyone who registers will be given access to a recording of the webinar regardless of whether they attend or not.

With best wishes

Robert

Join us for a virtual event focused on helping organizations achieve game-changing results through transformation.

01/10/2025

According to our research, transformed organizations are, on average, 2.6 times more productive than untransformed ones.

If you are accountable for a team or teams, this is for you.

Even if you can't attend the live presentation, register and you will have access to the replay for a limited period.

Sign up now for the event on January 15/16, 2025. (Which date depends on your time zone). More info at the link. https://transformation-for-organization2.eventbrite.com

See you there!

With best wishes

Robert

Join us for a virtual event focused on helping organizations achieve game-changing results through transformation.