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EMARKETER EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

12/10/2026

What if Meta’s Muse flopped? What would happen if an extended MLB lockout led to a death spiral for regional sports networks? What if the BBC started carrying advertising?

Join host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analysts Bill Fisher and Max Willens for the full episode of the Behind the Numbers podcast. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/78IAxQ7oRVQ

Made possible by Atmosphere TV.

09/10/2026

🎙️ Ran Avrahamy, Chief Marketing Officer at AppsFlyer, joins the podcast today to discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI.

Tune in to the full episode with host Marcus Johnson and Analyst Chris Wood. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/CrKuyRJEwMU

Made possible by Atmosphere TV.

Our analysts had a great few days at Advertising Week New York, joining industry leaders to discuss how to reach consume...
09/10/2026

Our analysts had a great few days at Advertising Week New York, joining industry leaders to discuss how to reach consumers between shopping trips, build partnerships across an entire ecosystem, and what it takes to earn media coverage and industry recognition.

🥂 A highlight of the week was hosting a packed house of marketing leaders at the Glass Ceiling Rooftop for The Next Era of Commerce Media.

Thank you to our speakers Jake Kastner, Richard Murphy, Suzy Davidkhanian, Sarah Marzano, and Arielle Feger for sharing their insights, to our partners Uber Advertising and Alliance for Audited Media for helping make the event a success, and to everyone who joined us!

📱As audience signals continue to change, marketers need more consistent ways to understand consumer behavior.This sponso...
09/10/2026

📱As audience signals continue to change, marketers need more consistent ways to understand consumer behavior.

This sponsored article by T-Mobile Advertising Solutions looks at how carrier data can inform audience planning and activation without relying on cookies or mobile ad IDs: https://tinyurl.com/2zbb467h

09/10/2026

“Not only do I not think that boring is a bad thing, I think that boring may well be AI’s superpower.”

AI is already changing how marketers and agencies do their work, and the pace is accelerating. At our recent Future of Digital Summit, EMARKETER's Nate Elliott explored where the function is transforming and where it heads next.

Download a complimentary 12-slide preview of our new report, The Future of Digital 2027, first revealed at the event: https://cloud.emarketer.com/20260915-FutureofDigital-Download_RegPageStandard?utm_source=facebook&utm_medium=organic_social&utm_campaign=Oct26_Future_of_Digital_Report_1009

Is your audience data keeping up with your customers? Join EMARKETER on October 13 at 2pm ET for “Bad Data Ruins the Mom...
08/10/2026

Is your audience data keeping up with your customers? Join EMARKETER on October 13 at 2pm ET for “Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior” and hear new research from Epsilon and Publicis on how people consume media today, plus practical tips for planning around real behavior, not yesterday’s assumptions.

Save Your Spot: https://tinyurl.com/5fmwhr6s

đź“ş Some 81% of marketers plan to run performance TV through peak seasonal moments, according to tvScientific by Pinterest...
08/10/2026

📺 Some 81% of marketers plan to run performance TV through peak seasonal moments, according to tvScientific by Pinterest. Join EMARKETER’s Ross Benes and tvScientific’s Heather Carver on October 15 for breakfast in NYC to talk CTV, holiday performance, measurement, and what’s working now.

Reserve Your Spot: https://tinyurl.com/3rrvp67f

07/10/2026

On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, VP & Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn. https://podcasts.apple.com/us/podcast/the-iab-weighs-in-on-when-influence-starts-to-feel/id1113097936?i=1000793585609

Made possible by Atmosphere TV

Marketing and sales teams don’t suffer from a lack of information. They struggle to agree on reality.From first-party da...
07/10/2026

Marketing and sales teams don’t suffer from a lack of information. They struggle to agree on reality.

From first-party data and platform research to vendor benchmarks and AI-generated answers, teams are inundated with information—but not always a version they can trust.

See how EMARKETER turns data into trusted intelligence.

Access the infographic: https://cloud.emarketer.com/20261005-MethodologyInfographic_RegPageDynamicProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Oct26_Methodology_Infographic_1007

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