EMARKETER

05/06/2026

📵 What does "logging off" really look like?

In today's episode of the Behind the Numbers podcast, our analysts discuss what the data says among people and actually going out and touching grass, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences.

Tune in to the full discussion with Marcus Johnson, Suzy Davidkhanian, Gadjo Sevilla, and Paola Flores-Marquez: https://youtu.be/QMmht5yM4ic

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05/06/2026

Cannes Lions 2026 comes at a pivotal moment for our industry. AI is reinventing discovery, creators are driving culture and commerce, and brands are adapting to a new media reality.

The EMARKETER team will be onsite throughout the week, delivering real-time insights from the industry's biggest stage. Join us at the events below and follow the action from the Croisette in our Cannes Coverage Center: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_Cannes_0605

👉 How Consumers Really Use AI with EMARKETER's Nate Elliott and Uber Advertising's Edwin Wong, featuring new research on how generative AI is changing discovery, shopping, and decision-making.

👉 Beyond the Headlines: Meet the People Defining Commerce Media, a symposium bringing together analysts, thinkers, and platform leaders.

👉 The Future of Commerce Media with EMARKETER's Sarah Marzano and Uber Advertising's Kristi Argyilan, exploring where commerce media is headed next, from retail media expansion to the growing role of travel and mobility platforms.

If you're heading to Cannes, we'd love to connect!

Thank you to our partners: Sensor Tower, Uber Advertising, The CPG Guys, Albertsons Media Collective, Kroger Precision Marketing, Amazon Ads, Smartly, DoorDash, Adobe, XBOX, and Roundel.

Cannes Lions International Festival of Creativity

Follow EMARKETER at Cannes Lions 2026 for real-time insights on AI discovery, creator-led commerce, and how brands are navigating new media.

05/06/2026

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, sat down with EMARKETER's Nate Elliott at our recent Ad Buyer Strategies Summit to share a closer look at how buy-side planning and investment are changing and where AI-based innovation is starting to make an impact.

If you missed the event or would like to revisit the presentations, the full summit is now available on-demand: https://cloud.insight.insiderintelligence.com/20260514-AdBuyer-SummitVirtual_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_AdBuyerStrategiesSummit_0605

04/06/2026

🍷 Join us June 18 in NYC for a South of France-inspired evening with great wine and even better conversations with EMARKETER analysts. Save your spot: https://cloud.insight.insiderintelligence.com/20260618-UncorkingInsights_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_TasteofCannes_0604

Our CMO, Jonathan Tam, will kick things off with a look at the trends defining the industry right now. Then, meet directly with analysts Arielle Feger, Yory Wurmser, Paola Flores-Marquez, Minda Smiley, Ethan Cramer-Flood, and Oscar Orozco to discuss the latest changes across social media, advertising, ad spending, AI, retail, and beyond.

It’s everything you love about Cannes minus the travel! Light bites and drinks provided.

📅 Thursday June 18
⏰ 4:00 - 7:00 pm
📍New York, NY

03/06/2026

AI assistants are reshaping brand discovery, citing some brands while overlooking others. How can your brand get seen? Hear what’s needed to get noticed across ChatGPT, Google AI, and Perplexity in a new Tech-Talk Webinar, presented by Bluefish.

Register Now: https://tinyurl.com/bd3xw2d3

03/06/2026

Mark Marshall, Chairman, Global Advertising and Partnerships at NBCUniversal, sat down with EMARKETER's Ross Benes at our recent Ad Buyer Strategies Summit to share an inside look at this year’s Upfronts, where advertiser demand is shifting, and how sports and streaming are reshaping media-buying strategies.

If you missed the event or would like to revisit the presentations, the full summit is now available on-demand: https://cloud.insight.insiderintelligence.com/20260514-AdBuyer-SummitVirtual_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_AdBuyerStrategiesSummit_0603

02/06/2026

Nearly 40% of marketers say AI and advanced analytics are driving their identity investment, according to new EMARKETER/Acxiom data. But over half say their data foundation isn’t ready to support AI-driven marketing. See what else 112 US marketers told us about the identity and data maturity gap in a new report: https://tinyurl.com/bdftv34u

02/06/2026

CTV now accounts for more daily viewing time than linear TV, but the shift in advertiser spending has been slower to follow.

📊 Download the charts and EMARKETER analyst insights that explore how ad budgets are moving, where friction remains, and which capabilities buyers are prioritizing as CTV matures: https://cloud.insight.insiderintelligence.com/20260428-CTVTopCharts_RegPageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_TopChartsCTV_0602

02/06/2026

Thank you to everyone who joined us in Chicago last week for our latest EMARKETER Insights Tour event!

Attendees heard from Sarah Marzano and Blake Droesch on the next phase of commerce media growth and the evolving shopper journey, followed by networking and engaging conversations with industry peers. There's nothing better than connecting with our community in person, and we're grateful to everyone who helped make the event such a success.

📆 Next stop: NYC! Join us on June 18 for Uncorking Insights: A Taste of Cannes — a South of France-inspired evening featuring great wine and even better conversations with EMARKETER analysts. Save your spot: https://cloud.insight.insiderintelligence.com/20260618-UncorkingInsights_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_TasteofCannes_0602

01/06/2026

On delivery apps, 50% of users say they are very likely to try a new brand during celebrations or unplanned events, compared with only 14% of in-store shoppers, according to EMARKETER/DoorDash Ads data. Learn more about what 1,090 US shoppers told us about brand discovery in “Meeting the Moment,” a new research report.

Access Now: https://tinyurl.com/4unkms52