EMARKETER

EMARKETER EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

01/09/2026

📺 In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.

Join host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/fR1VJI7UU50

Made possible by Awin

Making physical retail more productive isn’t just an operations challenge. Digital experiences can help retailers improv...
01/09/2026

Making physical retail more productive isn’t just an operations challenge. Digital experiences can help retailers improve store performance while strengthening customer relationships.

See how Joe & The Juice put that idea into practice in this sponsored article by Empathy Lab by EPAM: https://tinyurl.com/mr46nrz6

While Gen Z watched social media evolve from Facebook to TikTok, Gen Alpha entered a world where smartphones, short-form...
31/08/2026

While Gen Z watched social media evolve from Facebook to TikTok, Gen Alpha entered a world where smartphones, short-form video, creators, and algorithms were already the default. As such, their social habits are being shaped not only by technology, but also by their parents, regulation, and gaming.

Access our new infographic for a snapshot of the forces shaping the next generation of social media users.

28/08/2026

In today’s episode of the Behind the Numbers podcast, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.

Join host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify. https://youtu.be/OcFIo4G2BMg

Made possible by Awin.

28/08/2026

AI is changing how consumers discover and evaluate financial products, creating a new battleground for financial services brands: visibility inside AI-generated recommendations.

In this video, Tiffani Montez, who leads the Financial Services vertical at EMARKETER, explores what our AI Visibility Index reveals about which financial services brands are winning today and what others can do to improve their visibility.

Learn more about EMARKETER’s AI Visibility Index: https://www.emarketerinsights.com/ai-visibility-index/

🎤 And catch Tiffani at Finovate Fall next month, where she’ll take the mainstage to explore what AI-driven discovery means for the future of financial services.

⏳ Our Future of Digital Summit is less than three weeks away! Have you gotten your ticket yet? Early-bird pricing ends T...
27/08/2026

⏳ Our Future of Digital Summit is less than three weeks away! Have you gotten your ticket yet? Early-bird pricing ends TODAY, so now is the time to secure your spot: https://events.emarketer.com/2026-future-of-digtal-summit/

Here are five more reasons to be in the room:

1️⃣ The first look at EMARKETER’s The Future of Digital forecast
2️⃣ Keynote 1-on-1’s with Emily Tisch Sussman, Co-Owner, Gotham FC; Host & Creator, She Pivots the Podcast and Heather Physioc, Chief Discoverability Officer, VML
3️⃣ Insider insights from EMARKETER’s proprietary AI Visibility Index
4️⃣ Candid conversations on AI, agentic advertising, commerce media, social and video, and more with leaders from LG Electronics, SharkNinja, Digitas North America, Bar Keeper's Friend, and others
5️⃣ Networking with EMARKETER analysts and industry peers with breathtaking views of the Hudson River

Explore the full agenda and reserve your seat today. We can't wait to welcome you to the City Winery NYC on September 15!

Thank you to our partners: MNTN, Circana, The Trade Desk, Awin Global, Audience Path, Invoca, Minty, Meet The People, Bluefish, Verve, adMarketplace, Keynes, GEEIQ, AT&T, and Beet.TV.

Nearly 64% of agency and brand leaders moved mobile budget out of the walled gardens in the past year, but less than 2% ...
27/08/2026

Nearly 64% of agency and brand leaders moved mobile budget out of the walled gardens in the past year, but less than 2% moved it in. See what our new EMARKETER/Datum Intelligence research said about the shifts in a new report, “Transparency, Not Reach, Now Decides Where Mobile Budgets Go.”

Get the Data: https://tinyurl.com/48ecycjc

Over 90% of brand and agency leaders are implementing mobile-grade measurement across non-mobile channels, according to ...
26/08/2026

Over 90% of brand and agency leaders are implementing mobile-grade measurement across non-mobile channels, according to new EMARKETER/AppsFlyer data. Learn why in a new research report, “Mobile Measurement Playbook Opens a Way Forward for Omnichannel Marketers.”

Access Now: https://tinyurl.com/pftjafkf

26/08/2026

What makes EMARKETER’s AI Visibility Index different from other AI visibility tools in the market? Repetition and consistent measurement.

Michelle Lakov, Senior Director, Product Marketing, and Daniel Flynn, Senior Director, AI Visibility, Measurement, explain how EMARKETER brings a trusted, third-party perspective to measuring AI visibility.

👉 Watch the full video to learn more about EMARKETER’s AI Visibility Index: https://youtu.be/fxFres9H0mM

What does the future of customer loyalty look like?HUGO BOSS XP is moving beyond traditional rewards to create a loyalty...
26/08/2026

What does the future of customer loyalty look like?

HUGO BOSS XP is moving beyond traditional rewards to create a loyalty experience built around access, engagement, and belonging. See what its strategy reveals about where loyalty is headed in this sponsored article from Empathy Lab by EPAM: https://tinyurl.com/47xhyzwc

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