EMARKETER

29/05/2026

What happens when social media moves from our phones to our living room TV screens? What do our analysts make of Meta’s new “Instagram for TV” app? Which formats might social media companies develop beyond short-form video to capture TV audiences?

Join host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify: https://youtu.be/d4XsJjvQ9HU

29/05/2026

As zero-click discovery grows, consumers are making purchase decisions without ever visiting a brand’s site. Traditional attribution models are struggling to keep up with where influence really happens.

In this sponsored article by Partnerize’s Andy Crossen, explore how marketers are rethinking attribution in an AI-driven commerce landscape: https://tinyurl.com/5n6dh6a3

29/05/2026

“Bringing in context and understanding how the consumer behaves is going to be the most critical component of navigating the next chapter.”

Sarah Marzano, VP & Principal Analyst, presented the keynote at our recent Ad Buyer Strategies Summit in NYC, breaking down where ad dollars are flowing, which channels are accelerating, and how buyer priorities are shifting.

If you missed the event or want to revisit the presentations, the full summit is now available on-demand: https://cloud.insight.insiderintelligence.com/20260514-AdBuyer-SummitVirtual_RegpageProgPro?utm_source=linkedin&utm_medium=organic_social&utm_campaign=May26_AdBuyerStrategiesSummit_0529

28/05/2026

It’s been six years since the pandemic disrupted how consumers shop, how media is consumed, and how brands connect with their audiences. In our recent webinar, “The Post-2020 Reset,” CMO Jonathan Tam and analysts Blake Droesch and Sarah Marzano take a step back to look at what actually changed and what it means for marketers now.

Watch the full video replay, here: https://cloud.insight.insiderintelligence.com/20260521-Post2020-Webinar_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=May26_Post2020Webinar_0528

28/05/2026

Not making it to Cannes this year? We’re bringing a taste of the South of France to NYC.🍷

Join us on June 18 for our next Uncorking Insights event, featuring EMARKETER analysts, industry conversations, and great wine. Our CMO, Jonathan Tam, will kick things off with a look at the trends shaping the industry right now. Then, spend the evening connecting with analysts across social media, advertising, ad spending, AI, retail, and more.

It’s everything you love about Cannes, minus the travel! Save your spot: https://cloud.insight.insiderintelligence.com/20260618-UncorkingInsights_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=May26_TasteofCannes_0528

📅 Thursday, June 18, 2026
⏰ 4:00–7:00 PM
📍 New York City

27/05/2026

Learn what it takes to build lasting impact at Conversion 2026, StackAdapt’s annual gathering of marketing and industry leaders. Hear the keynote on June 2, featuring pro surfer Bethany Hamilton and bestselling author Jon Levy, and then dive into 30+ on-demand sessions on AI, measurement, connected strategy, and more.

Save Your Spot:

Marketing Has Changed. Here’s How You Win Now. Join us for Conversion 2026, StackAdapt’s annual flagship event, where senior marketers and industry leaders break down what’s actually driving results, from AI-powered activation to modern measurement and fully connected strategies.

27/05/2026

AI is now recommending brands and shaping consumer perceptions for millions of people daily. Join Bluefish and EMARKETER analyst Nate Elliott for a Tech-Talk Webinar on June 9 to learn which brands are winning in AI and why, so your team can lead in the next era of brand discovery.

Register Now: https://tinyurl.com/bd3xw2d3

26/05/2026

🤖 Is AI actually wiping out entry-level roles?

In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic.

Join Marcus Johnson along with Analysts Grace Harmon and Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify: https://youtu.be/O9Ddu6Cx5sA

26/05/2026

How are financial brands measuring AI visibility?

AI is rapidly changing how consumers discover banks, credit cards, insurance providers, and fintech brands. Instead of searching, they’re asking. But there’s still no clear standard for tracking who shows up.

That's where EMARKETER's 𝐀𝐈 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐝𝐞𝐱 (𝐀𝐈𝐕𝐈) comes in: https://www.emarketerinsights.com/ai-visibility-index-framework-finserv/?utm_source=facebook&utm_medium=organic_social&utm_campaign=May26_AIVI_0526

AIVI tracks how often financial brands appear—and how they rank—in AI-generated recommendations across key categories, giving marketers a transparent, consistent benchmark to understand:
• Where your brand shows up in AI
• How you compare to competitors
• How visibility is shifting over time

Speak with an EMARKETER expert to learn about our new AI Visibility Index and see how you can measure and improve your ranking.

22/05/2026

🏈 In a fragmented media environment, live sports still delivers something increasingly rare: shared attention at scale. As fans move across streaming, fantasy, betting, and social platforms, brands are gaining a broader view into how sports audiences engage beyond the game itself.

In this sponsored article, T-Mobile Advertising Solutions’ Bradley Umane explores why live sports continues to be a powerful environment for advertisers: https://tinyurl.com/45mbe5cy