Mattlin Mandell

11/29/2011

Elvis (Costello) Srikes Back

It seems that he is not happy with the price of his new boxed set.

"Unfortunately, we at www.elviscostello.com find ourselves unable to recommend this lovely item to you as the price appears to be either a misprint or a satire. All our attempts to have this number revised have been fruitless but rather than detain you with tedious arguments ... we are taking the following unusual step."

The official website for Elvis Costello

02/17/2011

[Client News] Mattlin Mandell is proud to have launched the official page for the children's book "Jumping Jenny". If you're looking for a great children's read, or want to learn more about author Ellen Bari's message of healthy exercise, making a difference in the world and following one’s passion, check out the Jumping Jenny page for more details.

Welcome to a page about Jumping Jenny. Join Facebook to start connecting with Jumping Jenny.

02/13/2011

Ever wonder why certain customers unlike, unfollow and unsubscribe from your Facebook,Twitter and emails? A recent study “The Social Break-Up” set out to answer this question. HINT: if you've read our posts on how to keep your fans engaged you won't be surprised - the answer involves too many irrelevant, boring communications.

More than 90% of consumers unsubscribe, unlike or unfollow because of too frequent, irrelevant or boring communications from brands.

02/10/2011

[Via New Yorker] There are now dozens of books that explore how the Internet affects our brain. In his essay, Adam Gopnik critiques the latest theories and also offers his own: "What we live in is not the age of the extended mind but the age of the inverted self..."

Online version of the weekly magazine, with current articles, cartoons, blogs, audio, video, slide shows, an archive of articles and abstracts back to 1925

02/07/2011

[Client News] Mattlin Mandell recently produced and sent out the latest issue of the Pajama Factory newsletter. The Pajama Factory is a complex of historic factory buildings in Williamsport, PA. It's also a growing community of artisans, craftsmen and other interesting people who've come together to build a supportive and stimulating place to create and collaborate.

One of our longtime tenants–here long before we arrived–is Thomas Enterline (Mr. E) and his wife Kay, who founded The Williamsport Civic Ballet School and Company in 1962. This organization is dedicated to fostering the art of theater dance, primarily classical ballet, through youth education and pe

02/07/2011

SEO guru Jesse Brown is back with an explanation of how "The Streisand Effect" got its name along with some examples of the "effect" in action.

The Streisand Effect: Babs, the RIAA, the Church of Scientology and Officer Bubbles all know what it is. Do you? Post your comments on the Search Engine blog...

02/02/2011

Another new Facebook development that's sure to raise debate: Advertisers and companies can now buy the rights to re-purpose your FB check-ins or Likes and use them as an ad or "Sponsored Story." Only your friends will be able to see these ads... but has FB gone too far? (http://www.mattlinmandell.com/b5l2rkk)

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11/17/2010

Over 30,000 fans and 1,000 posts on our Visit London client's page! http://mattlinmandell.com/1srnozb.

11/04/2010

Cooks Source Magazine editor Judith Griggs learns about Social Media (or this is not the way you want your facebook fan base to grow.)

09/03/2010

Brilliant - this will be the next ad to go viral big time.

A huge bear attacks after being shot by a hunter.

08/19/2010

Facebook has finally unveiled their geo-location feature: http://www.mattlinmandell.com/ksjgk5v/. Not exactly sure how we will use it for our clients, but we're looking into it...