Triton Communication

09/29/2022

Ready for some incredibly random but fantastic graphic design inspiration? Thank you, printmag.com, for introducing us to this resource. From PRINT: “The People’s Graphic Design Archive… is a crowd-sourced virtual archive of inclusive graphic design history, and a community-driven open access collection of anything that can be considered graphic design."

https://peoplesgdarchive.org

Let the fun begin!

A virtual design archive built by everyone about everyone for everyone.

09/15/2022

Bob Ross used to label a mistake as a "Happy little accident." It was the first thing I thought of when reading about a new typeface that was recently released. The headline celebrated where a “Mistake Is Turned Into a Design Detail.”

https://eyeondesign.aiga.org/silvana-is-a-beautiful-new-font-where-a-mistake-is-turned-into-a-design-detail/

09/13/2022

Is someone managing your WordPress website? Why do we ask? Because you must keep your websites, theme, and plugins up to date!

Doing this regularly:
Increases security
Fixes bugs
Adds features and functionality

If your WordPress site is not being properly monitored for updates, problems can occur that negatively impact the security level and functionality of your website.

To ensure updates are performed correctly, our team provides monthly maintenance services that keep your site secure and performing optimally.

09/01/2022

Not quite the feeling of Christmas morning but we love when CA announces the winners of their Design competition.

https://www.commarts.com/gallery?d=design&y=2022

Such a wide variety of amazing print, motion, and packaging... check it out.

Communication Arts' projects in a filterable, scrollable page.

08/30/2022

Organic Search is Most Often the Primary Source of Website Traffic

So, how do you show up on search engines?

Answer: Search Engine Optimization. Commonly called SEO!

What exactly is SEO? Hint, it’s more than just selecting a few keywords...

Answer: It’s a way to promote online content via Google Search (and other search engines).

Here are a few quick ways to improve your SEO yourself!
Publish Relevant, Authoritative Content.
Create a positive user experience.
Create a logical site structure.
Update Your Content Regularly.
Add Metadata.
Use alt tags.

Feeling overwhelmed? Triton specialized in SEO for small businesses. Schedule your FREE consultation with our team today!

Let me know if you have any edits.

08/23/2022

How do you find new and emerging trends on social media?

It can be hard to keep up with all of the latest trends and emerging topics, but there are some helpful tools that can give you great insight into what THE NEXT BIG THING might be.

Here is a list of great resources:

Google trends
Twitter trends
TikTok creative center
Join social media groups on Facebook
Follow influencer through your explore page on Instagram

While these are some great resources getting creative with your content and staying actively engaged on various platforms is the primary way to grow a quality social media following that converts.

Do you follow trends?

08/18/2022

The average social media influencer has an engagement rate between 1-6% (1% being the low end).

Interestingly many influencers with over 100k followers have lower engagement rates than those with a smaller following (10k-20k).

It’s pretty well understood by now that brand communities (which include influencer partnerships) have a positive effect on customers. So when brands work with groups of influencers regardless of their following size, we increase brand awareness, trust, and loyalty.

08/16/2022

The average social media influencer has an engagement rate between 1-6% (1% being the low end).

Interestingly many influencers with over 100k followers have lower engagement rates than those with a smaller following (10k-20k).

It’s pretty well understood by now that brand communities (which include influencer partnerships) have a positive effect on customers. So when brands work with groups of influencers regardless of their following size we increase brand awareness, trust, and loyalty.

Loyalty is interesting, though. Many studies actually show that Influencers with a smaller following actually have more LOYAL followers than those with a much larger following. Why is that?

When engaging with influencers with smaller following, you’re most likely talking to the actual person that’s running the account, they are engaging back directly with you - you feel heard, respected, and feel like your relationship is “real” - so you stick around and engage more and more consistently - this leads to increased trust and so on.

So don’t discount influencers with smaller followings. They may have a more loyal community - which could lead to more REAL customers for you!

08/11/2022

As the real world and the imaginary world come closer together -- see this report on NBC Nightly News to have your mind blown -- we liked the look of this application and thought, what a great additional dimension to spaces.

What if you had a wall that customers interacted with? Pretty cool.

Sanja Čežek is the founder of Martha's Chicken, a revolutionary app that makes the brand's brightly illustrated wallpaper come to life through augmented reality.

08/09/2022

It’s only a matter of time…

Instagram is currently working on developing it own native scheduling tool. This means that soon we will be able to schedule posts from within the app itself (including reels and stories).

While we never suggest using third-party scheduling tools as they have the potential to be both limiting and detrimental to account growth - we are interested to see how a native scheduler may benefit our client's creation flow.

Do you currently use a third-party app to schedule your posts?