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Results Fitness University "You have reached the hub of Results Fitness Continuing Education where you find the opportunities a

09/21/2026

Watching Erika Lilley answer this on camera got us a little emotional not gonna lie 🥹

“The people, definitely.” That’s what she said keeps her coming back to our masterminds. “Rachel and Alwyn... thank you so much for having me, letting me be a part of it.”

Here’s the thing about a room full of gym owners who are ALL doing the real work — you don’t get that anywhere else.

You get to hear other owners talk about their actual numbers, their actual struggles, their actual wins.

Erika said it herself — if there’s a lull in her business, she comes to us and leaves feeling like a million bucks.

And this last mastermind? She said it was all about profitability. Breaking into groups, having real conversations about newer revenue streams, figuring out how to get more value out of the clients they already have (not just chasing new ones — the ones already in the door). Building systems for their current clientele instead of guessing.

That’s the whole point of Coach To CEO. You stop guessing. You start building.

Are you ready to be in a room like this?

Comment CEO and we’ll shoot you a DM to get to know more about your business to see if you’re a fit.

09/08/2026

What’s actually missing without a mastermind behind you?

One of our VIP Mastermind Members, Jordan Rudolph | Golf Fitness owner of Unity Fitness - Pain Free Fitness & Performance and Revive Wellness put it plainly: it’s not the marketing tactics or the ad spend.

It’s the leadership development and the team growth behind the business — the part nobody talks about.

For him, that meant something bigger too: shifting from it being him & his wife Mandy Rudolph doing everything to realizing what it actually takes to build a scalable business.

Not just great training.

Shifting from focusing on clients to focusing on building a team you can hand things to. A business that runs without you being the only one who can do the work — and still delivers results, still holds onto the community that made it worth building in the first place.

That’s the whole point of Results Fitness University. Not more hours for more clients. A business built to outlast you on the floor.

Strong Systems. Strong Leaders. Strong Results.

Ready to build the team that carries it with you?

Start with a copy of our 55 strategies for Fitness Business Success>>>Link in bio.

07/21/2026

If you aren’t connected to other gym owners to share ideas, learn what’s working and continually develop your business you will get stuck.

from shares how impactful attending our masterminds over the years has been to their business.

Realizing you need to belong to a group of high level gym owners where you can get out of your business to land on what will work to keep growing your business?

Step one - Hit the link in our profile to get started with us in our 12-week Coach to CEO accelerator program where we lay the groundwork. Stop trying to do business on your own.

07/09/2026

The old way is chasing more clients to make more money. The new way is stacking more VALUE into the same space, the same location, the same person already walking through your door.

Multiple offers. Multiple touchpoints. Existing together instead of living in silos.

Same four walls. Same clients. Completely different revenue.

This is exactly the kind of thinking that separates gym owners who are exhausted chasing leads from the ones who’ve built something sustainable — and it’s why I love having coaches like Jordan in the room teaching our RFU community.

More value. More value. More value. That’s the whole game.

What’s ONE way you could create more value for the people already in your gym right now, without needing a single new lead? Drop it below. 👇

She said running her gym felt like climbing a sand dune. Every step forward, sliding half a step back. 🏖️That’s how Gale...
07/02/2026

She said running her gym felt like climbing a sand dune. Every step forward, sliding half a step back. 🏖️

That’s how Gale described it before she and her husband Chip joined our RFU CEO Mastermind.

Chip was the gym. Every client wanted HIM. Every session was one-on-one. More growth just meant more weight on his shoulders.

Sound familiar?

Here’s what changed —

They finally learned how to run true semi-private training (using software they already owned since 2016 and didn’t know how to use — I see this ALL the time). One of our “cookie recipe” trainings clicked for Chip at a Mastermind meeting and it changed how he led his staff.

Training that used to be almost entirely one-on-one is now 50% multi-client sessions.

And that gave Chip something he hadn’t had in years — time.

Time to train his coaches. Time to take on an intern. Time to actually leave the floor.

This year? He was named one of the Top 69 Trainers in America by Golf Digest out of 3,000 applicants. 🏌️

But here’s my favorite part —

Chip and Gale took a 6-day beach trip with their kids and grandkids. A 10-day vacation to Michigan. A weekend away for Gale’s bucket-list AC/DC concert.

Their staff ran the gym without them. Their members didn’t even notice they were gone.

That’s the whole point. Not just a bigger gym. A LIFE you can actually leave the building to go live.

If leads and referrals feel like a threat instead of a gift right now because you don’t have the capacity for them… that’s not a you problem. That’s a systems problem.

And systems are fixable. 💪

What would YOUR Thursday afternoon off look like?

Shoot us a DM if you’re ready to find out.

06/25/2026

When was the last time you sat in a room or joined a call full of people who actually GET it?

Not the friends who glaze over when you talk about lead flow and autopay. Not your spouse who loves you and still doesn’t understand why a “no-show” can wreck your whole day. People who own gyms. People in the trenches with you, putting out the same fires, feeling the same overwhelm.

That’s what Ashley is talking about in this video. And listen to what she said about it — because she’s right.

You cannot do this alone. We tried for years. We thought asking for help meant we weren’t good enough to figure it out myself. Turns out the opposite is true. The fastest growth I’ve ever seen in a gym owner happens the moment they stop white-knuckling it solo and get in the right room.

Here’s the thing about rooms… you become the people you surround yourself with. Surround yourself with folks staying small and you’ll stay small right along with them (crab theory — they’ll keep you in the bucket). Get around owners who are building real, sustainable businesses and watch what happens to YOUR thinking.

So stop trying to do this alone.

I’m running my “From Counting Reps to Counting Revenue” workshop TODAY at 12 PM PT. One session. We’re walking through how to shift from selling sessions to building recurring revenue you can count on. It’s $47 and you keep the recording.

This is your room. Come get in it. Link in bio (or DM me REVENUE and I’ll send it). See you this afternoon!

06/23/2026

📈 Up 18% this year over last year.

That’s the number Seena shared at our Mastermind last week. And I want you to know what’s behind it.

When Seena joined us a couple years ago and wrote down his single biggest weakness in one word: mindset.

On one of his first calls, Alwyn and Rachel told him to do the thing that scared him most. Drop the 1:1. Drop the small group. Go all in on semi-private. He was terrified.

He did it anyway.

He lost a few clients. He lost a couple coaches. And his payroll dropped from almost 45% of his revenue to under 30%. For the first time, he could breathe.

It wasn’t a straight line (the sky felt like it was falling more than once). He showed up anyway. One day at a time.

Here’s the part that gets me though. The 18% isn’t really the story.

The story is a coach who stopped trying to please everyone and started running a real business.

Who beat the mindset that was holding him back. Who now has more time with his family and is actually PRESENT when he’s with them.

THAT is what happens when you stop counting reps and start counting revenue. 💪

Hit play and hear it from Seena himself ⬆️

So proud of you Seena at ! 🙌

This is exactly what I’m teaching in my Reps To Revenue workshop. We get on Zoom and build YOUR plan to turn coaching into a real business, just like Seena did.

June 25th, and it’s only $47 to grab a seat (you keep the recording for life). Link in profile above. Grab your seat! Come build your plan with us. 🙌

06/19/2026

This is the kind of conversation that happens in the room at our mastermind. 👀

owner of got up and broke down something most gym owners completely miss.

That smoothie bar in the corner of your gym? The shake café? Your retail shelf? Right now it’s probably just “the thing by the front desk.” A little extra cash here and there.

And random cash is not a business.

Here’s what he walked us through: when you brand your profit center as its OWN separate business — its own name, its own identity, indexed as its own thing — it turns into a brand new driver of revenue AND a brand new source of leads.

Think about it. If someone Googled “smoothie bar near me” or “shake café” in your town… would your gym even come up? Probably not. Not unless it’s standing on its own as its own business.

Now that little corner isn’t just serving the members you already have. It’s pulling in brand new people who had no idea they were even looking for a gym yet.

That’s the shift from coach to CEO. You stop seeing it as an amenity and start seeing it as a business inside your business.

What’s one profit center hiding in plain sight in your gym right now? Drop it below 👇 and let’s figure out how to turn it into real revenue.

06/16/2026

Most “gym business coaches” have never actually run a gym.

No clients. No payroll. No 6am text that the heat’s out and a class starts in an hour. They’ve never had a client they loved say they’re quitting, or had to make a hard call on a team member, or stared down a slow month wondering how it was all going to work.

We have. Since 2000. Every season, every fire, every comeback.

That’s the whole reason our masterminds are built different.

We’re not handing you theory from a book. We’re handing you what actually worked in OUR gym, because we’ve sat exactly where you’re sitting.

When we built this room, we didn’t ask “what would sound good?” We asked “what did WE need when we were in the thick of it?” And we built it for that.

Caleb & Kati Terray, owners of say it better than I can (watch ↑) after day one of our mastermind last week.

If you’re a gym owner who’s tired of advice from people who’ve never been in the trenches with you, this is your room. We get you because we ARE you.

Shoot me a DM and let’s see if you’re a fit. 🙌

06/12/2026

Day two of our June Mastermind is in the books. 📓

Here’s the thing about putting a room full of high level@gym owners together for two days- nobody needs more ideas.

We’ve all got a notes app full of ideas we never touched. What changes a business is a decision and a plan you actually walk out the door with.

So that’s what we did.

Rachel ran a workshop on building your most profitable summer while working FEWER hours (yes, both at the same time — that’s the whole point of systems). Everyone landed on their #1 priority and mapped out the weekly calendar to actually pull it off.

John Agbelusi got us thinking about treating every profit center like its own business instead of a side thing you kinda manage. And we closed the way we always do — every single person wrote out a 30-day ex*****on plan. Highest-leverage action. First step. Who’s involved. What might stop them.

Those action sheets? We collect them. And we hand them back at the next mastermind. Because accountability is the part most people skip and it’s the part that actually moves the needle.

The gap between where you are and where you want to be isn’t time. It’s decisions.

Who’s ready to stop collecting ideas and start making moves? Link in profile to grab our playbook to get started↑

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24420 Walnut Street
Newhall, CA
91321

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+16617997900

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