Strategic Advisers

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Today, Strategic Advisers is comprehensive communications and marketing firm serving clients across the United States and Canada with locations in both Cincinnati, Ohio, and Greenville, South Carolina. Founded in 2009, Strategic Advisers brings a strategic approach and years of experience to its clients in the areas of media and public relations, digital media, public affairs, crisis management, and branding and marketing strategies.

The most expensive marketing mistake? Starting with tactics. Before launching ads, redesigning a website, or building a ...
05/05/2026

The most expensive marketing mistake? Starting with tactics.

Before launching ads, redesigning a website, or building a campaign, we always ask:
-What problem are we solving?
-Who actually needs to hear this?
-Why should they care?

Great marketing answers these questions first.
Everything else follows.

Myth of the Month: Organizations just want "more marketing"Fact: They want clarity, direction, measurable outcomes, and ...
05/01/2026

Myth of the Month: Organizations just want "more marketing"

Fact: They want clarity, direction, measurable outcomes, and a partner who understands their goals.

Good agencies execute campaigns. Great agencies solve problems.

A common marketing misconception: more clicks automatically means better performance. In reality, clicks only tell part ...
04/28/2026

A common marketing misconception: more clicks automatically means better performance. In reality, clicks only tell part of the story. Conversion-based campaigns focus on what happens after the click, whether someone actually becomes a lead, customer, or applicant. The goal isn’t just traffic. The goal is meaningful action.

Reputation is rarely built during a crisis. It’s built in the quiet months and years beforehand. Organizations that cons...
04/24/2026

Reputation is rarely built during a crisis. It’s built in the quiet months and years beforehand. Organizations that consistently communicate their work, values, and expertise create a reservoir of credibility that protects them when challenges arise. Public relations isn’t just about promotion, it’s about preparing your reputation for the long term.

Earth Day highlights something every strong brand understands: purpose matters.Today, audiences expect organizations to ...
04/22/2026

Earth Day highlights something every strong brand understands: purpose matters.

Today, audiences expect organizations to stand for something and to communicate that authentically. When sustainability, responsibility, or community impact are part of an organization’s story, the key is clarity and credibility. Great communication doesn’t exaggerate purpose. It explains it. Because the brands that earn trust are the ones whose actions and messaging align.

Happy Earth Day!

At Strategic Advisers, we know not every ad or post is designed to convert. Based on each client’s goals, we tailor mess...
04/17/2026

At Strategic Advisers, we know not every ad or post is designed to convert.

Based on each client’s goals, we tailor messaging across the funnel—building awareness, nurturing interest, and ultimately driving action.

Searches Still Signal IntentWhile social platforms often drive discovery, search behavior reflects active problem-solvin...
04/14/2026

Searches Still Signal Intent

While social platforms often drive discovery, search behavior reflects active problem-solving and decision readiness, which is why search remains a strong signal of intent, according to long-standing consumer behavior research in Marketing Science.

Last Click Attribution Has Important LimitsBecause many marketing effects are indirect and delayed, attribution models c...
04/07/2026

Last Click Attribution Has Important Limits

Because many marketing effects are indirect and delayed, attribution models can indicate direction but not certainty, which is why causal inference research in Econometrica cautions against overconfidence in last-click metrics.

Attribution can be tricky, which is why we at Strategic Advisers pride ourselves on being intentional with our measurement and attribution techniques.

Happy Easter!From all of us at Strategic Advisers, may the season bring renewal, optimism, and joy with your family and ...
04/05/2026

Happy Easter!

From all of us at Strategic Advisers, may the season bring renewal, optimism, and joy with your family and friends.

Soft Calls to Action Produce Concrete ResultsLow-pressure calls to action reduce psychological resistance by preserving ...
03/31/2026

Soft Calls to Action Produce Concrete Results

Low-pressure calls to action reduce psychological resistance by preserving a sense of choice, which increases engagement, according to persuasion research published in Journal of Consumer Research.

This emphasizes the importance of engagement and demonstrates the need for every marketing strategy to reduce psychological resistance wherever possible.

Landing pages, promotions, and guest checkouts are all examples of how ease of cognition can influence conversions.

Address

515 Monmouth Street
Newport, KY
41011

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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