Stackpole & Associates, Inc.

Stackpole & Associates, Inc. Intelligence and insights for marketing, sales, and business decisions in the health care, seniors'

The data on long-term care workforce retention is stark:🔹 Turnover costs the sector hundreds of millions annually🔹 Workl...
08/10/2026

The data on long-term care workforce retention is stark:

🔹 Turnover costs the sector hundreds of millions annually

🔹 Workload burden — not pay — is the single biggest driver of staff exits

🔹 Not-for-profit operators consistently outperform for-profits on workforce stability

The question isn't whether the system is broken. It's whether anyone with power over it is willing to fix it.

My article explores what's really driving the crisis — and what comes next.

Read here:https://stackpoleassociates.com/long-term-care-resources/ensh*ttification-in-institutional-long-term-care/

Travel in the Gulf remains on-again, off-again.https://bit.ly/458S9r3
08/08/2026

Travel in the Gulf remains on-again, off-again.
https://bit.ly/458S9r3

With flight schedules and route networks being regularly updated, here's the latest news for passengers facing Dubai and Middle East flight disruption

Top Performers Convert 4x the Median. Here's WhyIn one widely cited analysis of senior living sales teams, top performer...
08/07/2026

Top Performers Convert 4x the Median. Here's Why
In one widely cited analysis of senior living sales teams, top performers converted 7.0% of worked leads to move-ins. The median performer converted 1.8%.
Same leads. Same market. Same product. A four-fold difference in outcome.
That gap isn't talent — it's discipline. Communities regularly report roughly 20% of tasks overdue by more than 30 days, and follow-up call volume running well below the weekly target most sales training programs recommend.
The lesson for owners and operators: before assuming you have a demand problem, audit whether your sales team is executing the fundamentals — timely follow-up, structured discovery, consistent touchpoints — at the level your best performer already proves is possible.
Coaching your median performers toward your top performer's habits is usually more efficient than buying more leads.
Sales coaching that closes the performance gap pays for itself in a single quarter.

The Lead Volume Benchmarks Most Communities MissAssisted living and memory care communities typically need 40–60 qualifi...
08/06/2026

The Lead Volume Benchmarks Most Communities Miss
Assisted living and memory care communities typically need 40–60 qualified leads a month per location to hit target occupancy. Independent living, given higher volume expectations, needs 50–100.
Conversion benchmarks are just as telling: independent living converts leads to move-ins at 8–12%, assisted living and memory care at 6–10% — reflecting longer, higher-stakes decision cycles for higher-acuity care.
Most sales and marketing conversations start with “How can we get more leads?” The more useful conversation starts with: “Are we getting the right leads, at the right volume benchmark for our product type?” And are we converting at the expected rate?
Benchmarks don't replace judgment. They tell you where to look first.
Compare your community's numbers against industry benchmarks before your next budget cycle.

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Newport, RI
02840

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