Dr. Kurt Steele

08/18/2026

Nobody ever built a great team by waiting until they felt ready.

What I hear most is not "how do I get more patients." It is "I wish I could find people who care about this place like I do."

Almost every time, the answer is that you already have them.

They are in your building right now. Some have cared for years. Nobody ever asked them, so they stopped saying it out loud, and you read that silence as not caring.

That was my practice. $280,000 a year and me convinced the problem was out there somewhere. It was not. Everything turned when I quit chasing patients and started listening to the people who showed up every morning.

Over $4 million now, three clinical days a week, no turnover in six years.

We're Not Selling, We're Winning is the playbook. The Culture Transformation Guide on my site is the first four meetings, free.

But reading is not doing.

You can agree with every word and change nothing on Monday. That is not a character flaw. It is what happens when you try hard things alone.

So let me say it plainly. There is no riding the fence on this one. Your team is waiting on you and they have been waiting a while.

Hilton Head, October 7 to 10, $900 a person or $1800 for 3 people. Four days with twenty four owners and six hours of CE.

You need to be there.

Your team deserve the best version of you and your practice. It's time to stop riding the fence and make a lasting decision that could impact your practice for years to come.

Email my CMO to get info or register at [email protected]

08/17/2026

Ask any practice owner what keeps them up at night and almost nobody says patient volume.

They say staff. They say the schedule. They say they are tired of carrying the whole thing themselves.

That is what four days in Hilton Head is for.

October 7 to 10 at The Westin, twenty four owners, six hours of practice management CE, and honest conversation about what is working and what is not. You need this.

Seats are limited!

If you are interested don't wait, reach out today to save your seat!

Email my CMO at [email protected]

08/16/2026

Ask any practice owner what keeps them up at night. It isn't the schedule or the reimbursements. It's the team.

You've read the books. You've done the personality assessments. Nothing stuck, because none of it handed you the meetings to actually run.

The new Culture Transformation Guide does. Six questions, four meetings, worksheets your team fills out together. Purpose, vision, and how you get there.

Free at drkurtsteele.com

Then bring it to a cohort. Three sessions this fall, one per part of the book: Culture, Metrics, Ditch the Sales Pitch.

Want to talk first? Book a discovery call at drkurtsteele.com. It's an introduction, not a sales call. We'll swap ideas and see if we fit.

Dates and pricing below.

Grow your independent optometry practice with Dr. Kurt Steele’s team-first approach. Learn how to increase profitability and scale your business while working fewer hours.

08/11/2026

"I cannot afford to leave the office for four days."

I hear it every time. So let me put it another way.

If four days out of your business breaks your business, that is not a scheduling problem. That is the exact reason to come.

Hilton Head, October 7-10. Twenty four seats.

Email me at [email protected] or click the links below:

Register: https://lnkd.in/e62rMTGX
Website: https://drkurtsteele.com/were-winning-educational-experience/
Book your room: https://book.passkey.com/event/51280886/owner/49229302/home

Book your hotel room for the event at special rates, available here on an exclusive basis.

08/06/2026

I spent 30 years figuring out what nobody told me when I bought my practice.

Nobody told me the clinical part would be the easy part.

Nobody told me that hiring, firing, payroll, and getting a team to execute would take up more room in my head than any exam ever did.

I learned all of it the slow way.

Trial and error, and a fair number of expensive mistakes I could have skipped if somebody who had already been through it had sat down with me for four days and walked me through it.

That is what October is. That is the whole reason the room exists.

Practice owners at the Westin Hilton Head Island, October 7 through 10. Six hours of CE.

Everybody brings a real problem from their own practice and leaves with a plan they can run on Monday.

Limited seats.

Email my CMO directly for any questions or check out my website.

CMO: [email protected]

My website: https://drkurtsteele.com/were-winning-educational-experience/

Or just register, the link is below!

https://forms.gle/5vpdVpuz56TiQPEd6

08/03/2026

Hello friends!

Hilton Head in October. Ocean air, good coffee, and a small group of doctors working on the same things you are working on.

The We're Winning Educational Experience is October 7 to 10, 2026 at the Westin Hilton Head Island. Six CE hours. Limited seats.

Bring your spouse. Bring your questions. Leave with a plan.

Register here: https://docs.google.com/forms/d/e/1FAIpQLSeRU8TaPoikYmXqLAQA8VSEECv7SF3k8-8RXFS7LbdSx9KYxA/viewform

Once you register, your payment link will be sent within 24 hours.

More about the educational experience: https://drkurtsteele.com/were-winning-educational-experience/

Four days of hands on learning, peer brainstorming, and CE built around the We’re Not Selling, We’re Winning framework, capped at 20 people so the room stays close and the work stays real. Register here! Payment options at bottom of page AOA member payment Non AOA member payment AOA members who ...

07/21/2026

Here's a mistake I see owners make all the time, and it costs them more than they realize.

They buy the new piece of equipment. The fancy instrument, the new software, the tool that's supposed to change everything. They sign the check, it shows up, and they expect the team to just start using it.

Then they wonder why it's collecting dust three months later.
I've learned that if your staff isn't bought in, that purchase gets expensive very quickly. Not because the equipment is bad, but because nobody rallied the people who actually have to use it.

So we do it differently. When we're bringing something new into the practice, we talk to the team about it first. We explain what it does and why we're using it. We let them ask questions.

It takes a little more time up front, but it's the difference between a tool that transforms your practice and one that becomes a very expensive paperweight.

Buy-in isn't a nice-to-have. It's the whole ballgame.
Your team doesn't just need to know what changed. They need to know why.

Give them that, and they'll run with it.
How do you roll out something new to your team? 👇

07/13/2026

People don't come back for your equipment. They come back for how you made them feel.

You can have the best technology in town and the cleanest exam lanes, but if a patient doesn't feel seen, they'll drift to the next place with a coupon. Relationships are what make a practice stick.

Here's what I've learned in 30 years: the few extra minutes you spend actually getting to know someone are never wasted. Ask about their kids. Remember what they told you last year. Notice the little things. That's not fluff, that's retention, referrals, and trust all rolled into one.

And it doesn't stop with you. Your whole team should know your patients by name and treat every visit like it matters, because to that patient, it does.

Learn your patients. Build the relationship. The loyalty follows.

Do you have a patient you've had for years that feels more like family? 🍊

07/08/2026

Hire for attitude, not experience. 🎯

You can teach someone the skills. You can't teach them to care. Some of the best team members I've ever had walked in with almost no experience and a great attitude, and they ran circles around the "qualified" hires who didn't want to be there.

This is just a clip. Watch the full Short Talk on YouTube: https://youtu.be/VghU6JyKCm8

What do you look for when you hire? Drop it below. 🍊