GW Marketing Services

10/13/2026

Not every industry event needs a headline to be worthwhile.

At this year’s Connecticut International Auto Show, Gordon Wisbach enjoyed reconnecting with dealers, industry colleagues, and the CARA team at Mohegan Sun Expo Center. The conversations were relaxed, the hospitality was excellent, and the real value came from something simple: showing up and keeping relationships strong.

Dealership owners often approach sensitive topics—like a potential sale or acquisition—with care, and understandably so. The right next step usually starts with a private, trusted conversation rather than a public discussion.

Read Gordon’s reflection on the event and the lasting value of in-person connections:
https://www.gwmarketingservices.com/connecticut-auto-show-connections-worth-making/

10/06/2026

Software is no longer just a feature in modern vehicles—it is becoming a core business risk.

As Big Tech expands further into automotive, automakers and dealers face growing questions around data ownership, vendor dependence, cybersecurity, customer experience, and long-term control of their digital ecosystem.

Our latest blog explores why the industry must look beyond the promise of connected technology and AI—and prepare for the strategic risks that come with it.

Read the full article: https://www.gwmarketingservices.com/is-big-tech-breaking-the-auto-industry-why-software-is-becoming-the-industrys-biggest-risk/

10/06/2026

Did you catch us at the auto show? 👀

What an amazing time in Connecticut! Between the incredible cars and the wonderful presentations, we saw so much energy.

We hope you had a chance to connect with our President, Gordon Wisbach. If not, don’t worry! Gordon is always up for a good conversation about growing your business.

He is offering a FREE, no-pressure consultation to discuss your goals. 💬 Think of it as a friendly chat over coffee to see how we can help your brand shine.

Ready to start? Gordon is waiting for your call! 👉 508-395-2500 (Call or text anytime) Or connect via our website: www.gwmarketingservices.com

See you soon!

09/29/2026

🚗 BIG NEWS! Look who's going to the show!

We are absolutely THRILLED to announce that our very own Gordon Wisbach, President of GW Marketing Services, will be at the Connecticut International Auto Show!

He can’t wait to meet with other industry leaders and automotive enthusiasts. If you are attending, this is your chance to connect! Come by and say hello to Gordon.

Check out the excitement from our past show in the photo below! 👇 Gordon is even offering a FREE CONSULTATION to discuss how we can accelerate your marketing strategy.

📅 Don't miss out! Get show details at https://ctautoshow.com/

Connect with Gordon at the show or directly at:
📞 508-395-2500
🌐 www.gwmarketingservices.com

See you on the floor! 👋

09/29/2026

The dealership conversation is changing fast.
Customers are more payment-conscious than ever, and trust in F&I has become a bigger part of the buying experience. That means the dealers who win will be those who lead with transparency, clearly explain value, and make the process easier to understand.
In our latest blog, we break down why monthly payment trends and F&I trust are reshaping dealership profitability — and what dealers can do to stay ahead.

Read the full post on GW Marketing Services: https://www.gwmarketingservices.com/why-fi-trust-and-monthly-payments-are-defining-the-next-phase-of-dealership-profitability/

02/25/2026

Dealer question of the month:

What’s the biggest challenge you’re facing in 2026?
• Growth
• Strategy
• Exit planning
• Succession.

Every conversation starts with the right question.

Drop us your comments below.

02/19/2026

45+ years in the automotive industry makes a difference.

GW Marketing Services brings decades of hands-on experience helping auto businesses plan smarter, grow stronger, and prepare for what’s next.

When experience matters, they’re the clear choice.
If you want it a touch bolder or more sales-driven, I can dial it up one notch 🔧🚗

Call Gordon on 508-395-2500 or visit https://gwmarketingservices.com for more info.

02/16/2026

Even industry giants aren’t immune to risk when strategic focus slips.

This week’s article looks at Stellantis and Mercedes-Benz and what their challenges reveal about discipline, clarity, and leadership — lessons every dealer can apply.

📖 Read the blog here: https://www.gwmarketingservices.com/content/stellantis-mercedes-benz-and-risks-losing-focus

Discover why Stellantis should refocus on dealer relations and core management fundamentals before autonomous tech investments, with insight from GW Marketing Services.

02/12/2026

Marketing isn’t just about visibility, it’s about direction.

At GW Marketing Services, we help Dealerships clarify their message, strengthen their brand, and turn strategy into measurable results.

From planning to ex*****on, we partner with you to make sure your marketing actually works for your Dealership.

Not just your socials. Because good marketing isn’t loud.
It’s effective.

Call Gordon at 508-395-2500 or visit https://gwmarketingservices.com for more info.

02/10/2026

Back from NADA with one clear takeaway: The dealers who win are the ones who stay disciplined, adaptable, and grounded in fundamentals.

Trends change.
Technology evolves.
Clear strategy still matters most.

If you want to talk through what these shifts mean for your dealership, let’s connect.

Call Gordon on 508-395-2500 or go to https://gwmarketingservices.com for more info