BrandEquity

09/19/2016

Benny's Carwash and Oil Change, a family-owned chain in the Baton Rouge area, has rebranded. We have also rebranded other major car washes around the country, including Scrub-A-Dub car wash in Natick, MA, and Crew and Mike's Carwash, located in Indianapolis, IN and Cincinnati, OH.

http://tinyurl.com/je7lnup

07/22/2016

Great article which not only speaks to when it makes sense to rebrand, but also how to successfully execute. BrandEquity weighs in with tips #4 and #12!

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.

07/13/2016

3 Steps to Success with Rebranding - Read all about BrandEquity in the news!

Over the past month we've been in the news quite a bit.  We thought you might be interested in our latest re-branding initiative with United Methodist Communities(UMC), one of New Jersey's leading organizations in senior living.  As you read each of these 3 articles, you'll discover unique insights…

06/16/2016

BrandEquity is featured in a blog by our client, Lawrence Carlson, CEO of United Methodist Communities describing how we rebranded the organization, one of the largest healthcare-housing organizations in New Jersey.

In the course of more than a century of serving seniors, one of New Jersey's leading organizations in senior living and care has grown the ministry far beyond its walls. As is true with others nationwide, our mission has expanded in response to a growing population that is living longer and living b...

05/20/2016

LeadingAge magazine tells the story of providers who re-branded and renamed their long-established organizations.

10/25/2015

Don't let your brand age! Join us at LeadingAge Annual Meeting and Expo for your complimentary brand evaluation. Find us at Booth 1965!

Ice may slow the aging process -- the ice rink, that is. Steve Hartman met a 94-year-old who swears the sport of hockey keeps him young.

04/30/2015

The name Choxi is derived from “chock full” and “choice,” and was crafted to represent the site’s extensive product selection. The “OX” in the logo, depicted in a different font, is designed to symbolize the love consumers have for great deals!

Online discount retailer Nomorerack has rebranded as Choxi and, in turn, has unveiled a new color scheme and e-Commerce site. The rebranding reflects the retailer’s commitment to providing consumers with an enjoyable shopping experience and bargains on merchandise, according to a company statement.

01/26/2015

http://ow.ly/HIl4P

Big brands are turning to indie musicians for the soundtracks to their marketing campaigns. In an interview with Forbes, Eric Sheinkop, CEO of...

01/25/2015

How do you feel about the Patriot's brand? http://ow.ly/HIjMx

Deflate-gate, the moniker given to the NFL’s investigation into whether the Patriots’Patriots used under-inflated footballs on offense in the AFC...

01/23/2015

Ready for Super Bowl 2015!? http://ow.ly/HIjaJ

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