Victoria Ebert Advisory

07/10/2026

It’s been a little while since I’ve posted here, but I’ve been busy behind the scenes working on social media, content, SEO, AEO, and overall marketing strategy.

SO much has changed in how people find businesses online, and I’ve really enjoyed digging into what’s working, what’s not, and where businesses may be missing opportunities.

So while I’ve been quiet here, I’m still around! If you ever want a fresh set of eyes on your social media or online presence, feel free to reach out. I’m always happy to chat and share a few ideas. 😊

05/11/2026

Been having a lot of conversations lately with operators in the rental and charter space and one thing keeps coming up: most businesses don’t actually have a marketing strategy, they have a collection of tactics. A few ads here, some social posts, maybe Google… but nothing really tied together.

That’s usually where things start to feel inconsistent.

Came across this and thought it was a good reminder of what a real strategy should look like👇

Creating a marketing plan? Learn how, plus get started with these free templates as a guide.

04/20/2026

I’ll always be grateful for the experience I gained during my time with PHM Management. Wishing them continued success as they expand and help connect great hospitality professionals with great properties and career opportunities.

PHM Management is hiring for a Senior Director of Business Development & Talent Acquisition.

This is a leadership role focused on hospitality permanent placements and task force recruiting, ideal for someone who knows how to build relationships, grow accounts, recruit top talent, and drive results in a fast-paced environment.

What they’re looking for:
• Hospitality task force / placement recruiting experience
• Strong business development skills
• Ability to build and manage pipeline
• Leadership mindset with strong communication
• Salesforce experience is a plus

Compensation & Benefits:
• Competitive salary based on experience/results
• Up to 25% performance bonus
• Medical, dental, vision
• 401(k)
• Full-time salaried role

They are headquartered in Dallas, and for the right person, this opportunity may offer hybrid / remote flexibility.

I know I have many talented hospitality professionals in my network, so wanted to share in case this role is a fit for someone looking for their next chapter.

If this sounds like a fit for you, or if someone in your network comes to mind, please feel free to reach out to me directly. Happy to make an introduction or point you in the right direction.

Discover PHM Management Inc., the leading hotel consulting company specializing in hospitality solutions.

04/06/2026

I have a close connection in the vacation rental space looking for a strong Account Manager, and it’s a really solid opportunity for the right person.

This role is ideal for someone who understands:
• Vacation rental / hospitality operations
• Digital marketing (SEO, PPC, email, distribution)
• How to build and grow client relationships

It’s a mix of:
→ client strategy
→ performance optimization
→ helping operators drive more direct bookings

📍 Remote role
📍 Established, well-respected company in the space

If you or someone in your network might be a fit, feel free to message me directly and I can share more details!

04/01/2026

Working with a client right now who is looking to bring on a Business Development professional with strong ties to the Panama City Beach market.

This is for a vacation rental management company, and the role is very relationship-driven, someone who understands the local landscape and can help drive growth in a meaningful way. The position is on-site / hybrid, so local presence is important.

If you or someone in your network may be a fit, feel free to send me a DM!

Send a message to learn more

03/18/2026

One thing that’s becoming really clear in 2026: this industry isn’t slowing down… it’s getting sharper.

Guests are booking later and expectations are higher with more competition on the rise. This leaves operators with having to do more with tighter margins.

Good insights from Key Data if you’re planning ahead 👇
https://www.keydatadashboard.com/blog/key-data-releases-2026-vacation-rental-industry-outlook-a-data-driven-look-at-the-year-ahead?utm_source=chatgpt.com

Drawing on insights from 244 short-term rental professionals representing more than 43,000 properties across the United States, this report provides a detailed, data-backed view of how the sector is evolving across markets and regions.

03/10/2026

One thing I’ve noticed over the years is how often social media gets pushed to the bottom of the priority list.

Operators are busy running the business, serving guests, managing staff, handling operations, and marketing is usually what gets squeezed in when there’s time.

But social media is often the first place potential customers go to get a feel for your business.

They’re looking for things like:
• recent photos
• reviews and engagement
• what the experience actually feels like
• whether the business is active and responsive

A well-maintained social presence builds trust before someone ever books.

For businesses that don’t have time to manage it consistently, sometimes having a little strategy or outside help can make a big difference.

If anyone ever wants advice on improving their social presence, I’m always happy to share ideas!

03/02/2026

I had to share this because it perfectly embodies what true hospitality is.

For 10 years, Charlie ate at the same restaurant every day. When he suddenly stopped showing up, the chef noticed and went looking. That decision saved his life.

This is hospitality. Not just service. Not just transactions.
But relationships. Awareness. Care.

In an industry focused on systems and efficiency, this is the reminder: the real magic is still human.

Not all heroes wear capes. Some wear aprons. ❤️



https://www.facebook.com/reel/1356568232599918

02/20/2026

Some people teach hospitality.
Some people live it.

My mentor and former boss, Bruce Craul, just published his new book The Hospitality Advantage, and it couldn’t be more timely.

In an industry racing toward automation and efficiency, Bruce reminds us that the simplest competitive advantage still exists:
making people feel genuinely valued.

Hospitality isn’t complicated.
But it is intentional.
And when it’s done well, it’s unforgettable.

So proud to see this out in the world. Congrats, Bruce 👏
A must-read for anyone in travel, rentals, or the experience business.

👉 I’ll drop the link in the comments if you want to check it out.

02/11/2026

When does it actually make sense to bring in an outside advisor? 🤝

Usually when:
• you’re growing but feel scattered
• you’re reworking systems or tools
• you’re repositioning your brand
• guest experience needs refining
• you want a clearer strategy
• or you just want a second set of experienced eyes 👀

Most of the businesses I work with aren’t in crisis.
They’re in transition.

That’s often the best time to bring someone in.

If you’re in the vacation rental or hospitality space and navigating a season of growth or change, I’m always happy to connect and talk through what you’re seeing. 🌿

Send a message to learn more