05/19/2026
In case you missed it, last week we welcomed Brittney Hoeft, the cottage baker behind The Bread Lady
Brittney specializes in all things sourdough: loaves in flavors like original, whole wheat, smoked cheddar jalapeño, chocolate chip, and much more, plus bagels and the occasional cinnamon rolls.
Her business started with 7 loaves sitting on her counter that her family simply couldn't finish. Rather than letting them go to waste, she started selling them, and a business was born.
When asked about competition in Norfolk, where several sourdough bakers are already at work, Brittney had a refreshing perspective. It's not a bad thing at all. Every baker brings something a little different to the table, and she encourages anyone with a business idea to go for it, even if someone else is already doing something similar. Make it your own. Take a walk down any bread aisle and you'll see just how many varieties and brands can exist side by side.
When asked what as a community we can do for her, she said spread the word! Brittney shared that word of mouth means everything to a small cottage business, so if you love her sourdough, tell someone.