09/24/2026
The Virginia Museum of Contemporary Art brings artists and audiences together in ways that spark curiosity and dialogue. To celebrate the opening of the museum’s new home, we partnered with Virginia MOCA on exhibition design, promotion, and event ex*****on for their landmark inaugural solo show, Nina Chanel Abney: The Pursuit of Happiness.
Approaching the work through warmth and welcoming, we considered how visitors move through the new space, encounter Abney’s monumental paintings, collages, and immersive installations, and feel welcomed into the experience. Because Abney’s work tackles complex, urgent themes–examining how race, power, and identity shape our daily existence in a time of global uncertainty–it was our goal to ensure the physical and emotional space supported these reflections. We strive to make what might otherwise feel uninviting or intimidating, deeply inviting.
This ethos extended directly into our promotional strategy and event ex*****on. We helped launch the exhibition’s programming with a milestone, sold-out event: Nina Chanel Abney and Pusha T in Conversation. By bringing together two highly influential voices in art and music to explore culture, influence, and what “pursuit” means today, we helped craft an environment that breaks down traditional museum barriers.
The result is programming that feels thoughtfully presented while remaining open, engaging, and accessible to the community.
