Have A Good Day

05/22/2026

One day on set. Months in the making.

This BTS captures the energy of our shoot day in Virginia, but the real story started months earlier. We partnered directly with the ASICS Global Performance Department in Tokyo to conceptually develop “Style: MIX” for the SS26 collection, bridging technical performance with everyday lifestyle.

From deep-dive planning sessions with Japan to managing production, casting, and community-driven storytelling locally, this project was a true global-to-local effort.

Huge appreciation to everyone who brought their passion to this project. Thank you for the support and for helping us make this vision a reality.

Full Editorial ➡️ haveagoodday.studio/asics

05/20/2026

is built on a philosophy of balance, and the HAGD approach to our work makes us a perfect fit to bring the ASICS brand’s Sound Mind, Sound Body belief to life.

We partnered directly with the ASICS Global Performance Department in Tokyo to help develop the “Style: MIX” concept for the Spring/Summer 2026 collection, bridging the world of technical performance gear with everyday lifestyle expression.

Our team led production in Virginia, from casting and styling to location and story development, creating editorial content later featured in the brand’s 2026 Global Meeting tabloid.

Grounded in our close ties to the local running community, our work ensured the program felt authentic to both ASICS’ global philosophy and the people who live the sport every day.

haveagoodday.studio/asics

05/18/2026

Built on the insight that running is as much a mental transition as a physical one, The Escape Route highlights the sport as a vital space for preparation, release, and clarity. This case study positions ASICS products at the very center of daily life, framing the run, whether in solitude or with a community, as the ultimate transition away from the busyness of the world.

Originally created as a proactive concept and presented directly to ASICS HQ, this project served as the catalyst for our official partnership. The Escape Route led directly to our work on the brand’s SS 2026 Performance Run and Performance Life Apparel, with the resulting editorial content featured at ASICS’ 2026 Global Meeting.

The complete project goes live on our website on Wednesday, May 20th.




Find Your Escape Route

05/13/2026

📣 The Multidisciplinary Business of Hospitality by our very own Ethel Grace Daito Delacruz (Details below!)

The kind of cross-disciplinary conversations that rarely happen in one room are all happening in one day at Virginia MOCA. You'll want to be here for this.💡

Join us for a one-day convening inspired by the exhibition Seamless: Art and Design and the opening of our new home.

This full-day conference-style gathering brings together artists, designers, architects, and creative practitioners for featured conversations, concurrent breakout sessions, and opportunities to connect, exchange ideas, and celebrate local creative work, exploring how creative disciplines can share ideas and solve problems together.

🎟️ $75 for Virginia MOCA Members; $90 for nonmembers. Breakfast and lunch included!

-- FEATURED CONVERSATIONS --

Our New Home | Executive Director Alison Byrne and Michael Schnekser, Tymoff+Moss Architects

From the Streets to the Studio | Exhibiting artists Andy Howell and Eric Haze, with Senior Curator Heather Hakimzadeh

-- BREAKOUT SESSIONS --

Immersive Design | Thom White, Work Program Architects & Patrick Mullins, Rouge VA

Concept to Cafe | Ron Thompson, Italic Studio

Craft in the Age of AI | Jeffery White, Second Sight Creative

Behind the Wall | Virginia MOCA Gallery & Exhibitions Manager David Culpepper

The Multidisciplinary Business of Hospitality | Ethel Grace Delacruz, Have A Good Day

While We Wait | Ryan Fremeau, Work Program Architects

Soundings: Art, Ecology, Collaboration | Brendan Baylor, Old Dominion University and Kelly Morse, 70|30 Design Studio

04/21/2026

It’s so inspiring to see the family embody the Sound Mind, Sound Body philosophy at this year’s Boston Marathon. Whether you’re chasing a gold medal or just out for a morning stroll, that same joy of movement belongs to us all.

We’re bringing that inclusive spirit back for our second annual Global Running Day. No matter your pace, level, or distance, we want to move with you.

🫱🏽‍🫲🏾 Save the Date: June 3, 2026

Stay tuned for more details, we can’t wait to see you there.

| | .worldwide | .studio

02/23/2026

New openings at HAGD. We’re looking for:

Fractional Project Manager (Production Discipline)
Freelance Content Capture (Photo + Video)
Freelance Production Assistants
Paid Studio Interns (Design + Production Disciplines)

For full details, link in bio.

02/05/2026

A Lovely Day is coming 💐💗
Shop ceramics, flowers, mini cakes, and cards.
Perfect for Valentine’s or just because.

Feb 13 | 12-4PM
433 Granby St, Norfolk

12/24/2025

Thank you for having a good day with us! We hope you enjoyed our hot cocoa experience with chef Ian ☕️ 🍫

Merry Christmas and enjoy your holiday with your loved ones ♥️

~ TEAM HAVE A GOOD DAY

📍.haveagoodday

12/10/2025

Save the Date! 🍫 We’re hosting our very first pop-up in our Studio + Store, and we’re kicking it off with , perfectly on theme with all the holiday red ❤️

Saturday, December 20th
10AM–1PM
Have A Good Day Studio+Store
433 Granby St, Norfolk VA

☕️ Hot cocoa bar by Chef Ian of + a kids workshop!

Watch our stories leading up to the event for all the details and surprises.

11/13/2025

People first, always.

At Have A Good Day, we believe the best brands start with understanding people: their values, their habits, their humor, their hopes.

Here’s what we’re seeing across generations:

✌︎ Everyone wants authenticity; they define it differently.
✌︎ Experience > exposure; belonging beats advertising.
✌︎ Emotional ROI is the new currency: how a brand makes you feel matters more than what it sells.

From Gen Alpha’s world of immersive play, to Gen Z’s craving for transparency, to Millennials’ purpose-driven mindset, to Gen X’s practicality, to Boomers’ loyalty and trust, every generation shows us that good branding is fundamentally human.

As a studio, these insights shape how we design, tell stories, and guide our clients.
As people, they remind us that connection is the real strategy.

Save this for your next brainstorm.
Share it with your team.
And build with people at the center. Always.