For Marketing Matters

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For Marketing Matters Helping Small Businesses Make A Big Impact www.formarketingmatters.com We offer the perfect outsourced marketing model for CEOs ready to invest in growth. Ready.

For savvy leaders of small to mid-sized businesses, we are their marketing partner (in the truest form), functioning as their full-service marketing department, building and executing the marketing plan. Strategic and pragmatic, FMM provides tightly integrated services across the spectrum of marketing disciplines – from branding to digital marketing to PR – orchestrated to ensure measurable impact and ROI. Aim. Fire. That is how we work with our clients. We initially engage to assess what you have in place. We have no interest in recreating the wheel. We have developed a proven approach to quickly and effectively getting you ready to go to marketing by Building a Strong Foundation. We first assess your business in 13 foundational areas. In four weeks you have a vital strategic document in place. Most companies and many marketing agencies skip this critical work and rush towards marketing tactics. We don't confuse activity with progress. From the Building a Strong Foundation, we then develop a phased, logical marketing plan tied to your defined business goals. We execute the plan with weekly status updates so there is no question what your For Marketing Matters team is getting done for you. Monthly, we meet with you and review our renowned Impact Report - your return on marketing investment. We confirm next month's priorities in this meeting. Rinse and repeat. Our clients value our accountability, expertise and practical, proven, roll-up-your-sleeves, get it done approach. Don't cobble together a team. Don't hire an agency with high overhead and the risk of being assigned the JV team. Hiring adds overhead and limits you to the marketing skills of that hire. FMM is a full service, outsourced marketing department that fuels growth for our clients and scales as they grow.

What an incredible day at the Maine Marathon Relay!A huge THANK YOU to everyone who supported my run and helped raise fu...
10/17/2026

What an incredible day at the Maine Marathon Relay!

A huge THANK YOU to everyone who supported my run and helped raise funds for the incredible research being done at Mass General Brigham.

We were blessed with a beautiful day, I got to spend time with so many family members and, most importantly, together we raised a wonderful amount of money to support research that is making a difference.

I am truly grateful for everyone's generosity, encouragement and support. It means so much to me to be part of something that can make such an important impact!

We're celebrating our 20th year of For Marketing Matters this month! And as I reflect on this milestone, I can't help bu...
10/16/2026

We're celebrating our 20th year of For Marketing Matters this month! And as I reflect on this milestone, I can't help but think about how it all began.

I clearly remember telling my mom and dad that I was going to start my own business. In fact, it was on the drive home to North Andover after visiting them in Falmouth, Maine that I came up with the name For Marketing Matters. (With a slightly more colorful version of "because marketing matters, damn it!" running through my head!)

The economy wasn't particularly encouraging at the time. But I had made up my mind. I was going to build a business that would allow me to do work I loved, make a meaningful impact for clients and have the flexibility I needed for my family.

I had no idea exactly where the road would lead, but I was determined to make it work.

Nearly two decades later, I'm incredibly proud of what we've built and grateful for all the people who have been part of the journey.

Here's to the start of year 20!

10/06/2026

Sometimes a few smart adjustments can make all the difference. A stronger strategy, clearer messaging or a better connection with your audience can keep your business moving forward.

Keep building. Keep refining. Keep Making An Impact.

You shouldn’t have to build your marketing strategy around what your agency happens to offer.At For Marketing Matters, w...
10/05/2026

You shouldn’t have to build your marketing strategy around what your agency happens to offer.

At For Marketing Matters, we start with your goals, build the strategy and bring together the marketing elements most likely to move the needle.

Not just an agency. Your marketing department.

Don’t settle when it comes to marketing your business:
https://www.formarketingmatters.com/dont-settle-when-it-comes-to-marketing-your-business/

Settling never feels good. It can range from mildly upsetting to intense frustration. I was completing a submission online about For Marketing Matters and it forced me to categorize the firm by selecting three marketing categories. The section included a sentence about not being realistic to excel a...

This Sunday, our community will come together for Partners in Child Development's 33rd Annual Trot for Tots, and FMM is ...
10/02/2026

This Sunday, our community will come together for Partners in Child Development's 33rd Annual Trot for Tots, and FMM is proud to be a sponsor!

Through Early Intervention Services, Anderson School and Woodbridge School, PCD offers incredible programs that nurture the growth and development of children throughout our community, one child at a time.

We’re honored to support the important work they do every day.

Learn more about the Trot: https://mypcd.org/trot-for-tots-2026/

This Sunday, FMM Principal Mary Honan will run the Maine Marathon Relay in support of the Josephine and John Marr Alzhei...
10/01/2026

This Sunday, FMM Principal Mary Honan will run the Maine Marathon Relay in support of the Josephine and John Marr Alzheimer’s Research Fund at Mass General Brigham Neuroscience Institute.

This cause is deeply personal to Mary, and she is grateful for everyone who has already supported her. If you would like to help advance this incredible Alzheimer’s research, there is still time to make a donation.

Support Mary’s run: https://fundraise.massgeneralbrigham.org/fundraiser/7575844

Together, we can keep Making An Impact.

A fundraising page benefiting Mass General Brigham

Great marketing should make it easier for the right customers to find you, understand your value and take the next step....
09/30/2026

Great marketing should make it easier for the right customers to find you, understand your value and take the next step.

That’s been the focus of our work with Merrimack Business Appraisers.

Through a stronger website, SEO, ongoing content and a consistent marketing strategy, we’ve helped the firm build visibility well beyond its local market and generate opportunities from across the country.

Take a look at the case study: https://www.formarketingmatters.com/project/merrimack-business-appraisers/

This October, FMM Principal Mary Honan will lace up her running shoes for one final Maine Marathon Relay.On Sunday, Octo...
09/28/2026

This October, FMM Principal Mary Honan will lace up her running shoes for one final Maine Marathon Relay.

On Sunday, October 4, Mary will run the final leg of the relay, taking the baton from her sister and continuing a tradition that is deeply personal to her family.

Mary runs in memory of her beloved Aunt Josephine Marr, who was affected by Alzheimer’s disease. Josephine and her husband, John, established a research fund at Mass General Brigham to support advances in Alzheimer’s and neuroscience research.

Over the years, family, friends and supporters have joined Mary in raising funds for this important work. As she prepares for her final run, she’s once again asking anyone whose family has been touched by Alzheimer’s to consider supporting the cause.

Every donation helps fund research and advances happening right here in Boston.

Support Mary’s final run and learn more:
https://fundraise.massgeneralbrigham.org/fundraiser/7575844

A fundraising page benefiting Mass General Brigham

09/24/2026

When times are uncertain, don’t disappear. 🐢

Marketing keeps your business visible, connected and building toward what’s next.

Keep showing up. Keep moving forward. Keep Making An Impact.

🔗 Meet our clients and discover how FMM can support your business growth: https://www.formarketingmatters.com/marketing-clients/

What does successful marketing look like? Sometimes, it looks like having more opportunities than you need.When Merrimac...
09/22/2026

What does successful marketing look like? Sometimes, it looks like having more opportunities than you need.

When Merrimack Business Appraisers came to For Marketing Matters, the goal was growth. We built a strong marketing foundation, developed a new website and created ongoing content designed to showcase expertise and reach the right audiences.

Today, the firm attracts business from across the country and has the ability to be selective about the work it takes on.

Read the case study: https://www.formarketingmatters.com/project/merrimack-business-appraisers/

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North Andover, MA
01845

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