12/31/2025
What regenerative systems have you built into your business?
Ujima is changing — because I am.
Being a solopreneur means accepting that your work can’t be static if your life isn’t. It means operating fluidly and creatively, while staying within the ethical and professional boundaries you set for yourself—without contorting into someone you’re not in service of a business that’s supposed to serve you.
Do you work for the business,
or does the business work for you?
Over the past year, my life shifted in ways that asked me to slow down and take a deeper look at who I am and how I want to show up. When I tried to return to Ujima in the same form it once had, it no longer felt aligned—and that dissonance mattered.
I was still deeply committed to supporting creatives.
I was still drawn to coaching.
But the consulting work I’d been doing around community engagement wasn’t where my energy—or the moment—was pointing anymore.
Creatives already excel at engaging community.
What’s often missing is infrastructure:
the systems, containers, and supports that make sustainable creative lives possible.
At the same time, I was beginning my master’s in social work, which gave me a new lens on how systems shape our lives—especially work, burnout, and survival within an extractive economy. I was also revisiting my earlier research and asking what it had really been pointing toward.
The answer kept returning to the same place:
Creatives are being asked to navigate a brutal economic landscape largely on their own.
Gig work.
Global competition.
Rising costs of living.
No safety nets.
And yet—so much brilliance, care, and cultural value emerges anyway.
Offline, many artists thrive because of local ecosystems that hold them.
Online, that kind of support is fragmented—or missing entirely.
I believe transformation requires honesty—about ourselves and about the systems we build. And I don’t believe we should deprive the world of its transformation just because we’re afraid to let our businesses change.
So Ujima is evolving to meet that reality.