09/23/2024
A Sales Kickoff (SKO) is an event typically lasting one or two days at the beginning of a fiscal year or quarter. Sales team members get together in person and/or remotely to hear motivating insights from peers, leaders, and guest speakers; get training on new products, services, processes, and sales enablement technologies; and hear about new and existing company initiatives.
Ideally, the SKO boosts the sales team's cohesion, morale, and motivation.
Yet there's one common mistake we see organizations make repeatedly that sabotages this event and makes those good outcomes impossible.
Read about it here: https://hubs.li/Q02MMzfF0