Chasing Sunrises

Chasing Sunrises These organisations are proactive and sensitive to signals of change, always alert to the next market opportunity - the next sunrise!

'Are you chasing sunrises or admiring sunsets?'

When it comes to thinking about the future, there are two types of organisations - Those that chase sunrises, and those that admire sunsets. If the continuous cycle of day and night is a metaphor for change, then the sunrise represents new opportunities and the sunset represents the status quo of today. Organisations that chase sunrises acknowledge

the inevitability of change and the fact that success is contextual - what worked today is unlikely to work tomorrow. On the other hand, organisations that admire sunsets are too pre-occupied with today to look up and see their changing business landscape. These organisations find themselves unprepared for tomorrow and all of the uncertainty that a new sunrise seems to bring. To be successful into the future organisations need to develop a culture of chasing sunrises - actively seeking out the impending disruption to their business horizon. And the best tool for developing unique insights into your industry’s future is Strategic Foresight!

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