Sales Focus Inc.

09/02/2026

A lot of businesses use the terms Sales Development Representative (SDR) and Business Development Representative (BDR) interchangeably. However, where their tasks fall on the sales funnel are distinct.

We've laid out their key differences below. As you can see, SDRs focus on inbound lead qualification, while BDRs work on outbound prospecting. Both are important and have a place in most businesses' sales processes.

Learn more about the differences between SDR vs. BDRs in our blog: https://www.salesfocusinc.com/sdr-vs-bdr/

08/31/2026

Every successful sales strategy starts with understanding your current performance.

Our Sales Performance Assessment evaluates your sales process and provides valuable insights to help you improve efficiency, strengthen ex*****on, and drive better results. We’ll send your a free report right to your inbox.

Take the first step toward smarter sales growth today: https://www.salesfocusinc.com/sales-assessment/

08/29/2026

Entering the U.S. market takes more than finding talented salespeople. How you employ and manage those reps can directly impact your brand, compliance, and sales performance.

Our latest blog explores why a W-2 sales model can give international companies greater control and consistency when building a U.S. sales presence.

Read more: https://www.salesfocusinc.com/w-2-sales-reps-entering-us-market/

Learn why W-2 sales reps matter for international companies entering the US, and the three ways to get W-2 employees in place without a US entity.

08/26/2026

Our Founder and CEO Tony Horwath developed the S.O.L.D.™ Methodology as the foundation of what we do here at Sales Focus.

This process allows us to launch any size sales team anywhere in the world in 45 days or less. From small businesses to large Fortune 500 companies, every client we've worked with used this methodology to create a customized sales process that allowed them to meet their goals.

Contact us today to see how the S.O.L.D.™ Methodology can help your sales team!

08/24/2026

Sales Focus works across the full range of the healthcare industry. That spans consumer-facing services to the medical device makers and pharmaceutical companies that supply the system.

Learn more about our healthcare sales outsourcing services here: https://www.salesfocusinc.com/industries/healthcare/

08/21/2026

Do you know how much it actually costs your business to acquire a new customer? Your Customer Acquisition Cost (CAC) goes beyond ad spend. It should also include sales salaries, commissions, technology, marketing tools, and any other acquisition resource.

Our latest blog breaks down how to calculate CAC, what benchmarks to consider, why your LTV to CAC ratio matters, and strategies for bringing acquisition costs down.

Read the full blog here: https://www.salesfocusinc.com/customer-acquisition-cost-cac/

What is customer acquisition cost? Get the CAC formula, 2026 channel benchmarks, the LTV:CAC ratio that matters, and how to bring CAC down.

08/19/2026

An EOR allows you to legally hire in the United States. A PEO helps manage HR. Neither actually builds or manages your sales team. For companies looking to enter the U.S. market and generate revenue, that distinction matters.

Our latest blog breaks down what EORs, PEOs, and outsourced sales providers actually do and which model makes sense for your business based on your goals.

Read more here: https://www.salesfocusinc.com/eor-vs-sales-outsourcing/

08/16/2026

Breaking into the U.S. market takes more than establishing a legal presence. You need a strategy for actually generating revenue.

International companies typically have four paths to U.S. market entry: building a full U.S. entity, working with a distributor or reseller, using an EOR/PEO, or launching a dedicated outsourced sales team. Each comes with different tradeoffs in speed, cost, and control.

Our latest blog breaks down all four approaches and how to determine which strategy makes the most sense for your business. Planning to expand into the U.S.? Read the full guide: https://www.salesfocusinc.com/us-market-entry-strategy/

Compare the 4 real US market entry strategies international companies use, cost, speed, and control for each, and how to pick the right one for your product.

08/14/2026

When you outsource sales, who’s really in control of how your brand is represented?

The difference between a W-2 sales team and a 1099 commission-only model goes beyond how salespeople get paid. It impacts how teams are trained, managed, and held accountable while representing your company.

In Episode 12 of The Sales Focus Podcast, Tony explains why Sales Focus uses a W-2 model and why that distinction matters when choosing an outsourced sales partner.

Listen to the full episode here: https://www.salesfocusinc.com/podcasts/the-sales-focus-podcast-episode-12/

08/13/2026

🎙️Episode 12 of The Sales Focus Podcast is LIVE!

When you outsource sales, the people representing your company become an extension of your brand. So, does it matter whether they’re W-2 employees or 1099 contractors?

In this episode, Tony breaks down the differences between W-2 and commission-only sales models. He compares turnover, training, accountability, brand protection, and long-term performance.

If you’re considering outsourcing your sales team, this is an important distinction to understand. Listen to Episode 12 of The Sales Focus Podcast now: https://www.salesfocusinc.com/podcasts/the-sales-focus-podcast-episode-12/

In this episode, we discuss the key differences between 1099 commission-only and W-2 sales teams and why we've opted for a W-2 model at SFI.