Vande Marketing

07/07/2016

A recently published study affirmed that engagement with a brand increased exponentially if key audiences were active on social media. The study indicated that for the average customer, median age of 20.6, their personal identification and enjoyment with a brand grew the more they interacted with others and the business itself on social media (specifically Facebook). The increase in self-identification and involvement was due solely to social media.
This data tells us that the first step that businesses must take to increase audience involvement is to leverage their social media profiles.
When doing so, brands must direct their social media marketing to where their target audiences are already gathered. If they spend most of their time socializing with friends on Facebook, that’s where your brand should be visible. If the target audience for your products or services is more corporate, then your engagement efforts should be focused on LinkedIn.
Putting your efforts into the right social media space makes it easier for current and potential customers to associate themselves with your brand.

07/02/2016

http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

07/01/2016

https://www.campaignsandelections.com/campaign-insider/understanding-the-impact-of-your-social-media-campaign

This time of year many campaigns are looking for a cost effective and quick way to raise their name ID and get their campaign’s message out to targeted

07/01/2016

http://www.business2community.com/video-marketing/signs-point-social-media-future-video-advertising-01586119 .97

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from th…