Aloxxi International

09/04/2026

Meet the newest additions to the Aloxxi® colour family. ✨

Introducing three new shades designed to expand your creative possibilities, Aloxxi® LUMINEXX™:

• 9GA Gold Ash
• 8AG Ash Gold
• 6AG Ash Gold

The perfect balance of warmth and cool, these new shades deliver beautifully refined, natural-looking results with the signature shine and head turning performance.
For a limited time, purchase one of each new shade and receive the NEW swatch insert FREE.

It's the perfect opportunity to refresh your palette and discover your next go-to formulas.

Pros Only. Available while supplies last. SHOP yours at pro.aloxxi.com and with your local distributor.

09/03/2026

Now THIS is a transformation. ✨ A dimensional blonde refresh by Aloxxi Artist Robert Sugden, taking his client from deep brunette to a soft, bright blonde with plenty of dimension.

That blend. That shine. That after.

Colour by Robert Sugden using Aloxxi 🎨

09/03/2026

Made for you, by artists like you!

“Getting to create with a women-led brand means even more when I get to share it with the woman who taught me what hard work looks like 🙂‍↕️

Thank you for this box 🤍”

~ at

09/02/2026

Start your week with Aloxxi® Education ✨

Join us Mondays for Behind the Colour Bar—live sessions designed to elevate your craft with real-time education you can take straight back to the chair.

From advanced colour insights to formulation strategies and service refinement, each session is built to strengthen your confidence and expand your expertise—while earning CE credits along the way.

This is where knowledge meets performance.

📅 Mondays
⏰ 12 PM EST
📍 Live on Zoom

Bring your questions. Refine your technique. Reserve your spot: pro.aloxxi.com/pages/pro-education ✨

09/01/2026

Three years of LUMINEXX® 💜🎂 From dimensional color and beautiful grey coverage to a spectrum that keeps growing, LUMINEXX® has given colourists more ways to create behind the chair since day one.

Now with almost 60 shades and counting, we’re just getting started. ✨

Happy 3rd birthday, LUMINEXX®! Here’s to many more years of gorgeous colour.

09/01/2026

Hydration is the foundation of healthy hair. ✨

Meet E7—the collection designed to smooth, strengthen, and restore dry, unruly hair with a powerful blend of nature's hardest-working ingredients.

Rich Cupuaçu Butter helps seal in moisture and fortify the hair from within. Buriti Fruit Extract nourishes, smooths, and helps tame frizz. A signature blend of seven botanical oils—including Olive, Grape, Sunflower, Jojoba, Walnut, Geranium, and Clary Sage—restores elasticity while enhancing softness and brilliant shine. Protective antioxidants help defend hair against environmental stressors and UV exposure, keeping colour vibrant and hair looking healthy.

The result? Smooth, hydrated, frizz-free hair that feels as healthy as it looks.
SHOP the E7 collection in your local Aloxxi® salon, with your local distributor or at aloxxi.com

08/31/2026

Sun·coast
/ˈsən-ˌkōst/

noun | vibe

- The Location: A laid-back stretch of Florida coastline where white sands, warm Gulf waters, and endless sunshine set the tone.
- The Experience: Easy, breezy days of beach walks, salty air, and sunsets that melt into the horizon.
- The Aloxxi Meaning: A hair colour vibe. Think lived-in blondes, sunkissed brunettes, and radiant tones that shine from sunrise to sunset.

In short: The Sun Coast isn’t just a place—it’s a symphony of colour.

Tomorrow, you'll see what we mean.

08/30/2026

One step closer to your best hair day ✨

E7 Leave-In Conditioning Cream is the kind of product that quietly does it all.
Infused with rich Cupuaçu Butter, nourishing oils, and protective antioxidants, this weightless formula helps detangle, tame frizz, restore moisture, and improve elasticity without weighing hair down. The result is hair that feels softer, smoother, and noticeably more manageable.

Perfect for dry, unruly, or colour-treated hair, it's the finishing touch that helps lock in hydration while enhancing shine and protecting the vibrancy of your colour.

SHOP the E7 collection at aloxxi.com, in your local salon or with your local distributor.

08/29/2026

Curls deserve definition, not compromise. ✨

E7 Anti-Frizz Curl Styler is a lightweight 3-in-1 hybrid gel, wax, and cream designed to enhance natural texture while keeping curls soft, touchable, and beautifully defined. Infused with Cupuaçu Butter, nurturing botanical oils, and protective antioxidants, it helps encourage an even curl pattern while taming frizz and boosting shine.

The result? Smooth, healthy-looking curls with movement, manageability, and colour protection built right in. Whether you air dry or diffuse, your curls stay hydrated, polished, and effortlessly styled.

Because the best curls don't fight for attention they naturally steal the show.

Model

08/28/2026

Every colour service starts with the same question: what does this client actually need? Sometimes it’s fast grey coverage. Sometimes it’s tonal refinement, blonding, dimensional lift, fashion colour, or a refresh between appointments. And while the end goal may be beautiful colour, the path you take depends on the formula, timing, technique and maintenance plan behind it.

CLICK BELOW for the FULL STORY

Explore the Aloxxi professional colour range and learn how to choose the right formula for grey coverage, blonding, toning, dimension and fashion colour.