Really Direct Marketing LLC

03/14/2020

check out Drew Denby

02/04/2020

Hi Guys, I need your help.

I'm learning a new model for gathering information and "prescribing" the recommended course of action for my private consulting clients.

I'm a part of a training that Frank Kern is doing, and I need to practice.

For those of you who don't know I am a sales and marketing coach, working as a private consulting coach in a wide range of businesses. Experienced in sales funnels, email sequences and advertising copy writing.
For the last nine years with my wife has owned an E2 business. Lacking real support or any sort of structure from her franchisor in the early years she blew through her initial investment in no time flat. With just a few thousand left in the bank she told me what had happened, after all this was her business, I was just the derivative. I supported my wife from the sidelines and following my advice she took her start-up cleaning service from near disaster to $400,000 in annual revenue in less than three years.

My specialty is structuring and building out sales processes, sales teams that produces consistent predictable results without being a management nightmare. Follow up systems and client acquisition programs.

If anyone in the group has a business that uses a sales team to sell your product or service and you're interested in how to grow revenue then you would be exactly the type of client I would typically take on.

This is not a secret lead gen tactic. I just need real people who are willing to be crash test dummies for me before I start charging. (So I know i can provide real value)

While this is to help me practice it will be extremely valuable for you as you're basically going to get a handful of private consulting sessions from me totally free.

If this is interesting to anyone I'm looking to do this with 5 people. Just send me a direct message.

Drew

08/01/2017

The Three C’s to Sales Success

Getting and keeping clients in the “new economy” is more challenging than ever – but hardly impossible. The same old sales tactics and strategies that worked just a few years ago are not producing the results that they used to.

Remember when you could just run an ad or send a brochure with your offer and people would just buy it?

Believe it or not, simply presenting your products or services and hoping someone will buy is potential “suicide” for most businesses these days.
As buyers weigh their options they are looking for companies and people that give them reassurance that they are making a “good” decision.

The first trait they are looking for is your CONFIDENCE level. They want to know and see that you are absolutely confident (not arrogant) in your ability to deliver the end result they are looking for. This means that terms like “I’m pretty sure” or “we’ll do our best” or even “I’ll try to make sure you are pleased” need to be left to your competitors! Those types of phrases (whether spoken or in your advertising) will leave your clients and potential clients confused and unimpressed – making the eventual buying decision confusing and uncomfortable.

The second thing that is expected in the “new economy” is CERTAINTY. Your target market wants to know that you are certain (not pretty sure) that your product or service will solve their problem and / or meet or exceed their expectations – your confidence along with your certainty will not only ease their minds and make the buying decision easier, but will also build a trust factor that your competitors will struggle to match. By the way, a series of strong guarantees and a “slew” of testimonials will go a long way in demonstrating your confidence and your certainty.

Finally, and this is the most important of the three “C’s” – CONTROL. Yep, your clients want you
to control the sales process. They don’t know how to buy from you. Even though you offer and sell your products and services on a regular basis, you can’t expect your prospects to know how to buy them. A strong “step by step” sales process – controlled by you, not the client will instill even more confidence in your ability to deliver “the goods”. Share your “here’s how we do it” sales process and don’t be afraid to be firm in keeping your prospects on your sales “track”. “How can we work together?” is not near as powerful as “here is how we will move forward and the steps we will take to make sure you are completely confident in your buying decision”.

OK, so there are the three “C’s” that motivate people to choose one company over another. Even if you have an amazing product or service, if you don’t demonstrate confidence, certainty and control you may lose the sale to a company that has an inferior solution but has all of the three “C’s” in place.
By Drew Denby
Really Direct Marketing LLC

07/26/2017

06/01/2017

Where do you want to be.... then you gotta act like it and stop being like the bottom 80%'ers

03/23/2017

If you don’t have a map, How will you find the Treasure?

Well the purpose of our map is to find only ideal clients, not nearly ideal, really ideal. That means we have to treat prospects like no other company from the start. We have to be professional, consistent and relentless with our follow ups. Set the standard from the get go. We all probably have a few things we do when they contact us and then a follow up call in a few days if they were undecided after the estimate. But here’s the thing the more detailed your map the better your chances of finding the treasure.
Just Saying!

12/08/2016

Hoping for a better 2017.......

So you followed the franchisee marketing plan to the letter.You bought all the ads in all the phone books.You committed to that huge mass mail out to get your name out there.You had that huge Logo put on your office window even though it’s not visible from the street.They told you things like “It’s all about Front of Mind awareness, that’s how you get the business from people when they are ready to buy, you hope they will think of you then” This is dangerous talk and can be the fast track to ruination.
Make 2017 a Really Direct Marketing year.
Remember, hope is not a marketing strategy