DemandRevenue

DemandRevenue 11-time Chief Marketing Officer, Fractional CMO, Interim CMO. CMO Coach & Advisor. Coached > 150 CMOs @ Forrester & SiriusDecisions.

B2B & B2B2C SaaS Software, Health Technology, HR Tech, Asset Mgt & Sustainability SW, Digital Transformation Software.

09/05/2026

Unlock business growth with private equity by mastering aligned annual and strategic planning. Clear metrics, transparency, and defined priorities are crucial for achieving success.

09/04/2026

Navigating the shift to AI in B2B marketing presents unique challenges and incredible opportunities. Discover how AI is revolutionizing content creation and what it means for your strategy.

09/03/2026

An expert explains how AI can mimic speaking and writing styles for content creation. However, he stresses the critical importance of verifying AI-generated text and points out that LLMs currently lack true breakthrough thinking capabilities.

09/02/2026

In B2B and B2B2C markets, the initial brand experience is paramount. A strong, positive first impression significantly boosts the chances of securing future clients.

09/01/2026

Understand the crucial role of a 'convener-in-chief' in business. This strategic focus on customer orientation is key to long-term success and revenue retention.

08/31/2026

Unlock sustainable company growth by focusing on impact areas and embracing lean startup methods. Define your core customer and value proposition to navigate the challenges of rapid expansion successfully.

08/30/2026

Balancing long-term vision with immediate performance is crucial. Building 'brand gravity' today creates pull for future sales and sustained growth. It's about setting the stage for what's next.

08/29/2026

Understanding the common gaps within companies is crucial. Alan shares his strategy for pinpointing these areas, emphasizing the importance of customer churn and a well-defined Ideal Customer Profile (ICP) with robust governance.

08/28/2026

For startups to thrive, answering critical questions early is essential. This video dives into the challenges of scaling and how to adapt strategies as your company grows. Understanding these stages is key.

08/27/2026

AI amplifies what you already do. For B2B CMOs, this means evolving beyond traditional marketing leadership to integrate AI strategically. It's about enhancement, not automation.

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Northborough, MA
01532

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