06/02/2026
I almost fell into a marketing trap recently after spending time on social media.
You know the messages:
"Don't miss out."
"Act now."
"Only a few spots left."
As I thought about inviting people into my upcoming program, I noticed those messages creating something in my body: Pressure. Tightness. Urgency.
And it hit me: many of the women I work with already live in urgency.
Urgency to prove themselves. To get it right. To earn belonging, recognition, and success.
The transformations I've witnessed don't come from urgency.
They come from discernment.
From slowing down long enough to ask: Is this actually what I want?
Not, "What am I afraid of missing?"
But, "Is this a full-bodied yes?"
That's why I don't believe in convincing people to join my programs. My goal isn't enrollment. It's alignment.
Sometimes the answer is yes. Sometimes it's not yet. Sometimes it's no.
All three are good answers.
In a culture that rewards reactivity, choosing intentionally can feel almost rebellious.
And yet it may be one of the most important leadership skills we can develop.
What's one decision you've made recently from discernment rather than urgency? I'd love to hear.
P.S. The picture is from my last trip to my mom’s homeland. I just made it my Home Screen on my phone to remind me to slow down. Nature is in no rush.