DrJakeylareed

10/15/2026

There was a time when a gap in the schedule felt like MY problem to fix.

Post something. Run a special. Hope someone books.

So when my lead aesthetician walks into my office talking about how busy we are? That moment means something. 😂🙌🏽

Having a team depending on you hits differently when you’re responsible for bringing patients through the door.

It’s why I teach medspa owners how to build a patient acquisition system inside Clicks to Clients—from your signature offer to your ads, funnel, and sales follow-up.

You’ve invested in the space, the devices, and the team. Your marketing needs a system behind it, too.

Ready to build yours? Apply for Clicks to Clients at the link in my bio.

10/14/2026

When you know what you’re doing you’ll never go broke!

10/12/2026

10/11/2026

A DISCOUNT is not an irresistible offer. 👀

Medspa owners, if your first response to slow bookings is to lower your prices, we need to talk.

Taking $200 off a treatment doesn’t automatically make someone want it more.

Here’s what most owners overlook…

People don’t buy treatments. They buy outcomes, experiences, and solutions to their problems.

Instead of constantly discounting, think about how you can increase the perceived value of what you’re already selling.

✔️ Package your services around a desired transformation.

✔️ Add bonuses that complement the treatment.

✔️ Create an experience that differentiates you from competitors.

✔️ Communicate the VALUE before you communicate the PRICE.

And remember, adding more services doesn’t automatically create more value either. Your offer needs to solve a problem your ideal patient actually cares about.

The goal isn’t to become the cheapest medspa in your market. It’s to become the obvious choice for your ideal patient.

Before you run another promotion, ask yourself:

Do I have a pricing problem, or do I have an OFFER problem?

Follow Jakeyla Reed | Medical Spa Business Advisor for more medspa marketing strategies that help you think like a CEO, not just a service provider.

10/11/2026

Your medspa team shouldn’t have to guess how to earn a bonus. 💰

PART 2 OF 3: How we turn KPIs into team bonuses at FACECARD MEDSPA.

One thing I’ve learned about scaling a business is that you can’t expect employees to drive results if they don’t understand what drives revenue.

Our team bonus structure focuses on three key performance indicators:

📊 Utilization Rate: Are we maximizing our providers’ available appointment hours?

📅 Booking Rate: Are we converting opportunities into scheduled appointments?

💰 Close Rate: Are we turning consultations into paying patients?

When these metrics improve, revenue opportunities increase, productivity improves, and the business becomes more predictable.

The goal isn’t to pressure employees to sell more. It’s to create a culture of accountability where everyone understands how their daily performance contributes to the success of the business.

When the business wins, the team should have an opportunity to win too.

This is how you transition from managing employees to building a performance-driven organization.

PART 3 coming next!

MedspaLeadership ClicksToClients

10/11/2026

Your medspa team can’t hit numbers they don’t know. 📊

At FACECARD MEDSPA, we’re working toward a $475K monthly revenue goal, and one thing I’ve learned as a business owner is that you cannot scale what you don’t measure.

Inspired by Jack Stack’s Great Game of Business philosophy, I’m building a culture where my team doesn’t just show up to work. They understand the numbers, know what winning looks like, and have an opportunity to share in the success.

We track revenue, consultations, conversion rates, average ticket, and other key performance indicators because accountability starts with visibility.

I’m also implementing a performance-based bonus structure that connects team rewards to measurable business results.

The goal isn’t just to build a busy medspa. It’s to build a profitable business with a team that understands how to win together.

This is how we shift from an owner-dependent business to a business built on systems, accountability, and shared goals.

PART 1 OF 3: How I use our FACECARD team scoreboard to drive performance.

Up next: How I structure team bonuses around KPIs and revenue. 💰

ClicksToClients MedspaBizAcademy

10/10/2026

Your offer isn’t converting because you’re selling to two different buyers like they’re the SAME person. 👀

Some people need to be convinced that your service is the solution to their problem. Others already know what they want and just need a compelling reason to choose YOU.

And here’s where medspa owners get it wrong…

They’re running the same offer, using the same messaging, to people at completely different stages of the buying journey.

One offer creates demand. The other captures demand.

Understanding the difference can completely change how you approach your marketing, structure your offers, and convert leads into paying patients.

Stop creating offers based on what YOU want to sell. Start creating offers based on what your ideal patient needs to hear to make a buying decision.

Follow Jakeyla Reed | Medical Spa Business Advisor for more medspa marketing and business growth strategies.

10/08/2026

Stop confusing MORE leads with BETTER leads. 👏🏽

If you’re running Facebook ads for your med spa, your goal shouldn’t be to fill your CRM with people who aren’t qualified for your services.

Two things matter:

🎯 Event Optimization: Stop teaching Meta that every form submission is a win. Track qualified applicants so the algorithm can learn who you actually want.

🎯 Messaging: Speak the language of your ideal client. Your messaging should attract people who already value and invest in the services you provide.

The goal isn’t to attract EVERYBODY. It’s to attract the RIGHT people.

More leads don’t automatically mean more revenue. Better leads create better opportunities to convert.

Follow Jakeyla Reed | Medical Spa Business Advisor for more med spa marketing and scaling strategies.

MedSpaGrowth

10/04/2026

Most people find a winning ad and immediately start trying to create something completely different.

I do the opposite.

When I find an ad that converts, I ask: How many ways can I sell this SAME idea?

Same winning concept. Different angles. Different levels of awareness.

At the TOF (Top of Funnel), I’m speaking to the problem-aware person.

She knows she looks tired.
She notices the under-eye bags, hollowness or dark circles.
But she may not know what treatment she needs yet.

At M*F (Middle of Funnel), she already knows solutions exist.

Now I’m educating her on WHY our approach is different, showing transformations, explaining our method and building trust.

At BOF (Bottom of Funnel), she knows the problem. She knows the solution. She probably knows FACECARD.

Now she needs a reason to MOVE.

Testimonials. Case studies. Specific results. Objection handling. Strong CTA.

I’m not creating 10 random ads.

I’m creating multiple variations of a PROVEN ad concept designed for different stages of the buyer journey.

That’s the difference between “running ads” and actually building a marketing system that can scale.

Find the winner. Multiply the message. Scale what’s already working.

Dr. Jakeyla Reed, DNP

10/03/2026

Stop looking at your medspa schedule and just counting appointments.

I look at my schedule and ask one question:

How much revenue should this schedule produce?

When you know your AOV, close rate, and the value of each appointment type, you can forecast your sales BEFORE the day even starts.

And if you miss the projection, now you know where to look.

Did the close rate drop?
Did AOV drop?
Did we fail to present the full treatment plan?
Did patients leave without knowing their next step?

This is the difference between just working in your medspa and actually operating it like a business.

Your schedule isn’t just a calendar.

It’s your sales pipeline.